Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
1 tactic
ecommerce · Oct 3, 2026
ordalin.com
We found more conversion tactics here than on 10% of the 203 multi-step e-commerce funnels we have measured.
1 conversion tactic detected
3 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,754 multi-step funnels, more conversion tactics than 3% of them.
Walk 112 links on the entry page, 111 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Puts proof in the first viewport
3 reviewed tools →
-
Not seen
14 of 15 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 11 more
-
Flagged
3 of 12 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Oversized images
- 65 images are shipped at more than 2x the width shown.
- Tap-target size (mobile)
- 28 of 159 interactive targets are under 44×44px on mobile.
-
Walked
3 pages walked, Homepage / Lander to Collections
- Step 1
- Homepage / Lander
- Step 2
- Compare
- Step 3
- Collections
-
In their words
The headline:
Find the right AI tool for the job.
- Promise
Browse AI tools by category, read which ones suit which jobs, and compare options with pricing and platforms…
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
12 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Ordalin — find the right AI tool for the job
- Meta description
Browse AI tools by category, read which ones suit which jobs, and compare options with pricing and platforms checked against official websites.
- Headline
Find the right AI tool for the job.
- Section headings
Guides to start with
Just added
Writing & Language
Image & Design
Video & Animation
Voice & Speech
Music & Audio
Coding & Development
- Buttons and links
Search
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 5
Puts proof in the first viewport
3 reviewed tools →
What we didn’t find
14 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see14 of 15 applicable
FAQ / objection handling
1,589 of the 2,391 funnels we checked
Press / "as seen in"
631 of the 2,388 funnels we checked
Us-vs-them comparison
438 of the 2,391 funnels we checked
Scarcity / urgency copy
122 of the 2,388 funnels we checked
Anchor / strikethrough pricing
113 of the 230 ecommerce funnels we checked
On-page review wall
95 of the 230 ecommerce funnels we checked
Free shipping
81 of the 230 ecommerce funnels we checked
Express wallets
41 of the 230 ecommerce funnels we checked
Money-back guarantee
33 of the 230 ecommerce funnels we checked
Proof at every step
26 of the 230 ecommerce funnels we checked
Countdown / urgency timer
18 of the 230 ecommerce funnels we checked
Per-unit price anchor
11 of the 230 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 12 measured checks need work
Oversized images
weight:65 images are shipped at more than 2x the width shown.
“22adf2c12bba9645c971bf306fb2e1e3863b7f51” is 512px wide, displayed at 40px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:28 of 159 interactive targets are under 44×44px on mobile.
smallest: “HOME” at 27×15px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Autocomplete hints
No autocomplete attributes across 1 field. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Clear6
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#eef3f1
bg#ffffff
surface#eef3f1
text#56645f
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox61px
Jumps over the lazy dog18px
A subheading in their voice16px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
61pxAa
WEIGHTS
Aa400
Aa520
Aa580
Aa700
FAMILIES
-apple-system · ui-monospace
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
