saas · Aug 15, 2026

orla.finance

55/100 Thin

Scores above 62% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 54%.

4/11 tactics
3 steps
9 checks
2 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 85 links seen, 77 walkable, 2 matched, and we walked 3 pages.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

-10pts since the first measured scan (2026-08-10) — 2 re-scans

65 Partial 2026-08-10
→
55 Thin 2026-08-15

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

2 tactics

$48,204 +24 more · subscription

Trust badgesFree trial

En

▼ thinnest

2 tactics

Trust badgesFree trial

En

▲ strongest

4 tactics

$25 +10 more · save 25% · subscription · 1 proof point

ComparisonFAQFree trialPricing tiers

In their own words

48 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Orla: one workspace for all your money, personal, family, business
Meta description: A space for each pot of money, with its own members and its own books. Banks, exchanges and wallets land in one ledger, priced in your currency, with a cost basis that survives a swap.
Headline: One workspace for all your money: personal, family, business
Section headings: Five ways in. After that it is all one list.Whatever it came from, it lands in the same list.What came in, what went out, and what is left this month.The group chat is the input form.Your own AI gets a wallet, a card and a ceiling.The same numbers on your phone, offline too.Everything that has to happen between payday and the tax file.A space per pot of money, with its own members and rules.+8 more, not shown
Buttons and links: Product ⌄Who it's for ⌄CookiesStart free
Prices on the page: $48,204$1,004$52,109$3,905$28,140$20,064$42$18+17 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of orla.finance — **Nav**0% down the page

Hero section of orla.finance — **Hero**1% down the page

Pricing section of orla.finance — **Pricing**37% down the page

Footer section of orla.finance — **Footer**95% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $25/mo, $59/mo, $149/mo

Action path1 of 4

Offers a free trial or free tier Free plan

Friction reduction2 of 2

Answers buyer objections Why is Pro $59 when YNAB is $15? What happens when I stop paying? Can I get a refund? Does

Offers a free trial or free tier Free plan

Value reinforcement1 of 2

Compares itself against alternatives comparison grid: 29 rows

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

Trusted-by logo wall 1050 of 1369 measured funnels run this

Press / "as seen in" 448 of 1769 measured funnels run this

Demo / docs entry 440 of 1256 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

9 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

94% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Reports” at 2.8:1 (11px, #97948c on #f7f6f3). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 10px (base ~11px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

31 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & deliveryclear

Page weight not measurableweight:page-weight

At least 0.5 MB across 32 measurable resources, but 47 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources noteweight:render-blocking-resources

4 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.