saas · Aug 15, 2026
We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.
4 conversion tactics detected
3 pages walked · measured by Roentgen 1.25.1
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
Walk 85 links on the entry page, 77 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
comparison grid: 29 rows
Why is Pro $59 when YNAB is $15? What happens when I stop paying? Can I get a refund? Does
Free plan
+ 1 more with evidence
+ 4 more
One workspace for all your money: personal, family, business
A space for each pot of money, with its own members and its own books. Banks, exchanges and wallets land in o…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionOrla: one workspace for all your money, personal, family, business
A space for each pot of money, with its own members and its own books. Banks, exchanges and wallets land in one ledger, priced in your currency, with a cost basis that survives a swap.
One workspace for all your money: personal, family, business
Five ways in. After that it is all one list.
Whatever it came from, it lands in the same list.
What came in, what went out, and what is left this month.
The group chat is the input form.
Your own AI gets a wallet, a card and a ceiling.
The same numbers on your phone, offline too.
Everything that has to happen between payday and the tax file.
A space per pot of money, with its own members and rules.+8 more, not shown
Product ⌄
Who it's for ⌄
Cookies
Start free
$48,204
$1,004
$52,109
$3,905
$28,140
$20,064
$42
$18+17 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinioncomparison grid: 29 rows
Why is Pro $59 when YNAB is $15? What happens when I stop paying? Can I get a refund? Does
Free plan
free, $25/mo, $59/mo, $149/mo
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 9 measured checks need work1 could not be measured — not counted either way
94% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Reports” at 2.8:1 (11px, #97948c on #f7f6f3). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest body text is 10px (base ~11px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
196 of 264 interactive targets are under 44×44px on mobile.
smallest: “Sign in” at 43×21px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
31 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:4 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:At least 0.5 MB across 32 measurable resources, but 47 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
