saas · Aug 15, 2026

polyform.to

60/100 Partial

Scores above 65% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 57%.

5/11 tactics
4 steps
12 checks
3 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 41 links seen, 30 walkable, 3 matched, and we walked 4 pages.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

0pts since the first measured scan (2026-08-09) — 2 re-scans

60 Partial 2026-08-09
→
60 Partial 2026-08-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

5 tactics

$19 +2 more

FAQFree trialNo cardPricing tiersDemo / docs

Features

▼ thinnest

1 tactic

Demo / docs

Pricing

▲ strongest

6 tactics

$19 +2 more

ComparisonFAQFree trialNo cardPricing tiersDemo / docs

Compare

4 tactics

$19 +2 more

Free trialNo cardPricing tiersDemo / docs

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Polyform | Build beautiful forms in seconds
Meta description: Polyform takes the friction out of form building, giving you stunning forms and real-time insights without the busywork.
Headline: Forms are boring. Yours don't have to be.
Section headings: Meet Polly, your AI form agentEverything a form builder should haveSimple, transparent pricingFrequently asked questionsReady to build smarter forms?How does AI form generation work?Can I customize the look and feel of my forms?Do I need coding skills to use Polyform?+5 more, not shown
Buttons and links: Sign inGet started freeStart free trialHow does AI form generation work?Can I customize the look and feel of my forms?Do I need coding skills to use Polyform?Is there a free plan?How much does the Pro plan cost?How secure is my data?Can I collaborate with my team?+2 more, not shown
Prices on the page: $19$0$12

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of polyform.to — **Nav**0% down the page

Hero section of polyform.to — **Hero**1% down the page

Pricing section of polyform.to — **Pricing**50% down the page

FAQ section of polyform.to — **FAQ**66% down the page

Footer section of polyform.to — **Footer**92% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $19/mo, $0/mo, $12/mo

Action path2 of 4

Offers a free trial or free tier free plan

Offers a demo or docs entry point docs link

Friction reduction2 of 2

Answers buyer objections How does AI form generation work?

Offers a free trial or free tier free plan

Value reinforcement1 of 2

Compares itself against alternatives comparison table: Feature · Free · Pro

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 11 applicable

Trusted-by logo wall 1050 of 1369 measured funnels run this

Press / "as seen in" 448 of 1769 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrastclear

Text contrast (WCAG AA) not measurablecontrast:text-contrast-wcag-aa

No sampleable body text found to measure.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 12px (base ~20px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

2 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene1 flagged

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 1.6 MB across 415 measurable resources, but 130 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources needs workweight:render-blocking-resources

26 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images noteweight:oversized-images

1 image is shipped at more than 2x the width shown.

“squiggly-line-small.png” is 300px wide, displayed at 123px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Structure & reachabilityclear

Keyboard reachability notestructure:keyboard-reachability

4 elements look clickable but cannot be reached by keyboard.

“Features”, “Features”, “Features”

fix Use <button>/<a>, or add role + tabindex="0" and a key handler.

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #3 — Intent-Match Funnelstrategy guide

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table pricing: comparison table: Feature · Free · Procomparison copy Polyform vs Typeform

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.