content · Oct 3, 2026

trotters.app

We found more conversion tactics here than on 3% of the 1,781 multi-step funnels we have measured.

1 conversion tactic detected

3 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Walk 11 links on the entry page, 8 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    1 conversion tactic detected, each backed by text on the page

    Answers buyer objections
    Do I need to pay to use Trotters? How do my bookings get into Trotters? Can we plan the tr

    See all 1

  2. Not seen

    6 of 7 applicable tactics we checked for and did not see

    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    + 3 more

    See what we looked for

  3. Flagged

    4 of 10 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 12px, below the 13px floor this check uses.
    Named controls
    3 buttons/links have no accessible name (icon-only, no aria-label).
    Oversized images
    6 images are shipped at more than 2x the width shown.

    + 1 more

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to It

    Step 1
    Homepage / Lander
    Step 2
    Es
    Step 3
    It

    Walk it frame by frame

  5. In their words

    The headline: Every booking. Every bag. One trip.

    Promise
    Every booking for a trip in one place — flights, stays, trains, tables — with the times, the references and w…
    Prices shown
    €24.99 · €9.99 · €1.99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
2 tactics

€24.99 +2 more  ·  Save 58%  ·  subscription  ·  1 proof point

FAQFree trial
Es
02

Es

1 tactic
FAQ
It
03

It

▼ thinnest
1 tactic
FAQ

In their own words

19 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Trotters — Trip Organizer for Your Bookings & Packing
Meta description
Every booking for a trip in one place — flights, stays, trains, tables — with the times, the references and what it all costs. Trotters shows what's still missing, then builds the packing list. Free, on phone and laptop.
Headline
Every booking. Every bag. One trip.
Section headings
The whole trip, not just the suitcase.Book it, file it, pack it.Free to start. PRO when you want more.QuestionsYour next trip starts here.Your bookings, on every tripEvery booking in one placeSee what's missing+1 more, not shown
Buttons and links
Open TrottersStart your first tripApp StoreGoogle Play
Prices on the page
€24.99€9.99€1.99

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Hero section of trotters.app
Hero1% down the page
FAQ section of trotters.app
FAQ75% down the page
CTA section of trotters.app
CTA86% down the page
Footer section of trotters.app
Footer98% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Do I need to pay to use Trotters? How do my bookings get into Trotters? Can we plan the tr

What we didn’t find

6 of 7 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 7 applicable

Trusted-by logo wall 1,484 of the 2,043 funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 9 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

3 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

6 images are shipped at more than 2x the width shown.

“plan-en.jpg” is 780px wide, displayed at 310px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

36 of 48 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 34×34px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing1

Line length

15 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 0.7 MB across 15 measurable resources, but 15 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#423e52
bg#f7efe6
surface#f7efe6
text#f7efe6
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox82px
Jumps over the lazy dog46px
A subheading in their voice42px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
22pxAa
42pxAa
46pxAa
82pxAa
WEIGHTS
Aa500
Aa700
Aa800
FAMILIES
Bricolage Grotesque
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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