ecommerce · Aug 9, 2026

primer.io

15/100 Sparse

Scores above 6% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 18%.

2/15 tactics
2 steps
14 checks
3 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 93 links seen, 68 walkable, 1 matched, and we walked 2 pages.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▼ thinnest

2 tactics

ReviewsDemo / docs

Accept

▲ strongest

3 tactics

ReviewsFAQDemo / docs

In their own words

33 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Unified intelligence for payments | Primer
Meta description: Giving finance and payments teams the full picture of every transaction and the intelligence to act on it.
Headline: Customize your cookie preferences
Section headings: Unified intelligence for paymentsProven. Trusted. Built for Scale.Payments and finance have never been more complex. Or more disconnected.Solutions for every step of your payments journeyBuilt for ambitious businesses of all sizes, anywhereBacked by enterprise-grade security and scaleYou’ve seen what Primer can do. Now imagine what you could.Businesses only move as fast as their money.But today, money moves in silos.+9 more, not shown
Buttons and links: What We ReleasedGet in touchCheckoutCentralized vaultWorkflowsNetwork TokenizationFallbacks3D SecureAI CompanionObservability+2 more, not shown
Prices on the page: $7

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measured

Hero section of primer.io — **Hero**1% down the page

Logos section of primer.io — **Logos**77% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Trust & proof1 of 3

Displays a wall of customer reviews 93 review elements

Friction reduction1 of 3

Answers buyer objections FAQs

What we didn’t find

13 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see13 of 15 applicable

Press / "as seen in" 448 of 1769 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Anchor / strikethrough pricing 94 of 177 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Free shipping 71 of 177 measured funnels run this

Express wallets 31 of 177 measured funnels run this

Money-back guarantee 31 of 177 measured funnels run this

Proof at every step 27 of 177 measured funnels run this

Countdown / urgency timer 15 of 177 measured funnels run this

Per-unit price anchor 9 of 177 measured funnels run this

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

97% of measurable text passes WCAG AA.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typographyclear

Body text size passestype:body-text-size

Base body text ~16px, smallest 14px.

Line length notetype:line-length

1 paragraph runs past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene1 flagged

Weight & delivery2 flagged

Page weight not measurableweight:page-weight

At least 0.1 MB across 34 measurable resources, but 308 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources needs workweight:render-blocking-resources

8 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

44 images are shipped at more than 2x the width shown.

“693bf33a672500f15bdc886a_6914a618cdef48f” is 2768px wide, displayed at 1211px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.