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Above-the-fold capture of prop24ai.com
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 14, 2026

prop24ai.com

saas · desktop

Biggest quick win

87% of measurable text passes WCAG AA — 4+ runs fail. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

20 /100

Sparse ★☆☆☆☆ brand avg across funnels

Score breakdown

  • Offer clarity 0/8
  • Action path 6/20
  • Trust & proof 0/11
  • Friction reduction 6/10
  • Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

1 tactic

$97 +6 more  ·  subscription

FAQ

Offer

how clearly they present the deal and its valuemeasured
0/8nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: pricing tiers.

Action

the path to convert — CTA, sign-up, checkoutmeasured
6/20partialpoints earned
  • Lead-capture form

Not detected: proof above the fold, free trial / freemium, and demo / docs entry.

Trust

proof, social proof, and credibilitymeasured
0/11nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: trusted-by logo wall and usage / adoption proof.

Friction

objections answered, barriers removedmeasured
6/10highpoints earned
  • FAQ / objection handling

Not detected: free trial / freemium.

Value

why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison and usage / adoption proof.

UX signals

measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Leaky
3 flags · 7 checks

Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)

87% of measurable text passes WCAG AA — 4+ runs fail.

worst: “$297” at 2.62:1 (24px, #4b5563 on #0a0a0a) — needs 3:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size

Smallest body text is 10px (base ~21px) — below the ~16px readable floor.

Keep body copy ≥15–16px; reserve sub-13px for fine print only.

NOTELine length

12 paragraphs run past ~95 characters per line.

Cap measure at ~60–75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 3 content images carry alt text.

NEEDS WORKForm labels

1 of 2 form fields have no label.

Give every input a <label> or aria-label; placeholders are not labels.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.

Live scan · 15–25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#2563eb
accent#2563eb
bg#ffffff
surface#ffffff
text#d1d5db
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog32px
A subheading in their voice29px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report — copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
prop24ai.com · 2/9 tactics · 0 proof templates · evidence-backed
# Agent Brief — build in the style of prop24ai.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-14). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#030303` | 48.6% | support |
| `#ffffff` | 28% | background |
| `#111111` | 9% | support |
| `#2563eb` | 5.5% | accent/brand |
| `#3b82f6` | 5.4% | accent/brand |
| `#0a0a0a` | 3.4% | support |

Curated roles: `primary=#2563eb` · `accent=#2563eb` · `bg=#ffffff` · `surface=#ffffff` · `text=#d1d5db`

## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 10, 11, 12, 14, 15, 16, 18, 21, 24, 29, 32, 48
- Radius (px): 8, 12, 16, 20, 24, 32

## Patterns detected (fact-based) — 2/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: What do I receive exactly? +)_
- **Lead-capture form** — An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: email, select)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.