Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
6 tactics
€23 +9 more
ecommerce · Oct 12, 2026
purecroft.fr
We found more conversion tactics here than on 56% of the 223 multi-step e-commerce funnels we have measured.
4 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 34% of them.
Walk 51 links on the entry page, 37 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Runs a visible countdown timer
LIVRAISON GRATUITE SUR TOUTE COMMANDE DE
- Anchors the price against a higher original
€39,99 / €37,99 / €36,99 / €56,99 / €34,99
- Displays a wall of customer reviews
20 star glyphs
+ 1 more with evidence
-
Not seen
11 of 15 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 8 more
-
Flagged
7 of 13 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 88% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Line height
- Body line-height is 1×, tight enough to hurt readability.
+ 4 more
-
Walked
4 pages walked, Homepage / Lander to Cart
- Step 1
- Homepage / Lander
- Step 2
- Collections
- Step 3
- Products
+ 1 more step
-
In their words
The headline:
Équilibre total : jour et nuit
- Promise
Pure Croft : champignons nootropiques, complément alimentaire aux champignons en France et compléments aux ch…
- Prices shown
- € 23 · €29,99 · €39,99
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
40 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Champignons nootropiques | Complément alimentaire aux champignons – Pure Croft France
- Meta description
Pure Croft : champignons nootropiques, complément alimentaire aux champignons en France et compléments aux champignons liquides pour votre bien-être.
- Headline
Équilibre total : jour et nuit
- Section headings
La Science Des Champignons Précision Moderne
Votre Rituel Bien-Être En 4 Étapes
La Différence Pure Croft
Des Rituels Authentiques. Des Résultats Visibles
L'Esprit Pure Croft
10 Bouteilles = 1 Arbre Planté Redonner À La Nature Ce Qu'elle Nous Offre
Les Formulations Pure Croft
100 % Corps Fructifères
+7 more, not shown- Buttons and links
shopping_cart Panier
ACHETER LE PACK
DÉCOUVRIR L’EXCELLENCE arrow_right_alt
DÉCOUVRIR L’EXCELLENCE
arrow_right_alt
Voir Le Produit
Où sont fabriqués les produits Pure Croft ?
Combien de temps dure un flacon de 30 ml ?
DÉCOUVRIR LA COLLECTION arrow_right_alt
DÉCOUVRIR LA COLLECTION
+1 more, not shown- Prices on the page
€ 23
€29,99
€39,99
€37,99
€26,99
€36,99
€47,99
€56,99
+2 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
2 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 5
Displays a wall of customer reviews
20 star glyphs
urgency1 of 2
Runs a visible countdown timer
LIVRAISON GRATUITE SUR TOUTE COMMANDE DE
offer1 of 4
Anchors the price against a higher original
€39,99 / €37,99 / €36,99 / €56,99 / €34,99
objection1 of 2
Answers buyer objections
Vous Avez Des Questions, Nous Avons Les Réponses Pourquoi choisir des extraits liquides pl
What we didn’t find
11 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see11 of 15 applicable
Press / "as seen in"
673 of the 2,522 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Free shipping
81 of the 251 ecommerce funnels we checked
Express wallets
46 of the 251 ecommerce funnels we checked
Money-back guarantee
33 of the 251 ecommerce funnels we checked
Proof at every step
28 of the 251 ecommerce funnels we checked
Per-unit price anchor
12 of the 251 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 13 measured checks need work
Text contrast (WCAG AA)
contrast:88% of measurable text passes WCAG AA. 4+ runs fail.
worst: “10 Bouteilles = 1 Arbre Planté” at 1:1 (42px, #ffffff on #ffffff). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Line height
type:Body line-height is 1×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Page weight
weight:At least 8.8 MB across 493 measurable resources. 1080 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:42 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:36 images are shipped at more than 2x the width shown.
“1000004464.png?v=1783423600&width=500” is 1440px wide, displayed at 100px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:102 of 180 interactive targets are under 44×44px on mobile.
smallest: “Charger la diapositive 1 de 2” at 20×4px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
14 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Image alt text
1 of 104 content images (1%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:Heading structure
The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Clear2
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f4e6d6
bg#ffffff
surface#f4e6d6
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox42px
Jumps over the lazy dog36px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
8pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
22pxAa
24pxAa
36pxAa
42pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
Fraunces
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
