their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 18, 2026

receiptcaker.com

saas · desktop · Roentgen 1.4

Biggest quick win

Smallest body text is 11px (base ~12px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

6 of 9 conversion signals detected

70 /100 coverage

Partial ★★★☆☆ weighted for impact · 5 measured categories

UXXRAY scans for 9 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.4; detection improves, so rescan anytime.

Score breakdown

Offer clarity 0/8
Action path 18/20
Trust & proof 6/11
Friction reduction 10/10
Value reinforcement 7/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

▲ strongest

6 tactics

$650.00 +24 more

FAQTrust badgesPressFree trialLogo wallDemo / docs

Demo Luxe Receipt Generator

▼ thinnest

5 tactics

$2.99 +6 more

FAQTrust badgesPressFree trialLogo wall

Pricing

6 tactics

$0 +1 more

ComparisonFAQTrust badgesPressFree trialLogo wall

Offer

how clearly they present the deal and its valuemeasured

0/8nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

pricing tiers

Action

the path to convert. CTA, sign-up, checkoutmeasured

18/20highpoints earned

Proof above the foldPREVIEW 100%
Free trial / freemiumFree plan
Demo / docs entry

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

lead-capture form

Trust

proof, social proof, and credibilitymeasured

6/11partialpoints earned

Trusted-by logo wall

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

usage / adoption proof

Friction

objections answered, barriers removedmeasured

10/10highpoints earned

FAQ / objection handlingIs Receipt Caker free to use? Yes. Receipt Caker is free to use and lets you generate andIs there really a free plan? Yes. Receipt Caker's free plan lets you generate and download
Free trial / freemiumFree plan

Value

why it’s worth it. comparison and reinforcementmeasured

7/10highpoints earned

Us-vs-them comparisoncomparison grid: 11 rows

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

usage / adoption proof

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Leaky

3 flags · 8 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

100% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 11px (base ~12px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

12 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 27 content images carry alt text.

NEEDS WORKForm labels

14 of 39 form fields have no label (+7 rely on placeholder only).

Give every input a <label> or aria-label; placeholders are not labels.

NEEDS WORKNamed controls

12 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

Playbook match

which funnel play this page runs — measured, evidence-quotedderived

MATCH Playbook #3 — Intent-Match Funnel

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table pricing: comparison grid: 11 rowscomparison copy Receipt Caker Free vs Pro at a glance

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#8d4b00

accent#8d4b00

bg#eff4ff

surface#ffffff

text#554336

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox36px

Jumps over the lazy dog30px

A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

receiptcaker.com · 6/9 tactics · 0 proof templates · evidence-backed

# Agent Brief. build in the style of receiptcaker.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-18). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Demo Luxe Receipt Generator → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#eff4ff` | 51.8% | background |
| `#ffffff` | 43.3% | background |
| `#8d4b00` | 4.1% | accent/brand |
| `#ffdcc3` | 0.8% | background |

Curated roles: `primary=#8d4b00` · `accent=#8d4b00` · `bg=#eff4ff` · `surface=#ffffff` · `text=#554336`

## Type
- Display: `Quicksand`
- Body: `Quicksand`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 18, 20, 24, 30, 36
- Radius (px): 4, 12, 16, 24, 33554400

## Patterns detected (fact-based). 6/9
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison grid: 11 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Is Receipt Caker free to use? Yes. Receipt Caker is free to use and lets you generate and ; p2: Why does this template exist? It is a test fixture. Demo Luxe is a fully fictional boutiqu; pricing: Is there really a free plan? Yes. Receipt Caker's free plan lets you generate and download)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: PREVIEW
100%)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Free plan; p2: Free plan; pricing: Free plan)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: used by; p2: used by; pricing: used by)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: documentation)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.