The funnel, frame by frame see their whole funnel without clicking through it. scored step by step measured Desktop 1 step
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01
Homepage / Lander
£175 · 1 proof point
Sticky CTA Reviews Trust badges Free shipping Logo wall
Offer how clearly they present the deal and its value measured
4/18 low points earned
Free shipping Free shipping
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
anchor / strikethrough pricing
we have this →
per-unit price anchor
we have this →
subscription / auto-ship
we have this →
Action the path to convert. CTA, sign-up, checkout measured
0/13 none points earned
No signals detected for this category on the captured funnel.
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
proof above the fold
we have this →
express wallets
we have this →
Trust proof, social proof, and credibility measured
6/17 partial points earned
On-page review wall review widget
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
proof at every step
we have this →
money-back guarantee
we have this →
Friction objections answered, barriers removed measured
4/15 low points earned
Free shipping Free shipping
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
FAQ / objection handling
we have this →
express wallets
we have this →
Value why it’s worth it. comparison and reinforcement measured
0/15 none points earned
No signals detected for this category on the captured funnel.
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
us-vs-them comparison
we have this →
stacked free gifts
we have this →
per-unit price anchor
we have this →
Risk & Urgency risk reversal and reasons to act now measured
0/10 none points earned
No signals detected for this category on the captured funnel.
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
money-back guarantee
we have this →
countdown / urgency timer
we have this →
UX signals measured UX quality. contrast · mobile · type · a11y · layout measured
Minor
2 flags · 6 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
GOOD Text contrast (WCAG AA)
100% of measurable text passes WCAG AA.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length. is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 12px (base ~14px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 24 content images carry alt text.
NEEDS WORK Named controls
35 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog40px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report. copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
rothys.com · 2/13 tactics · 1 proof templates · evidence-backed
Copy report →
# Agent Brief. build in the style of rothys.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-20). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 69.5% | background |
| `#f4f2ef` | 23.5% | background |
| `#03143b` | 6.9% | support |
| `#092dc5` | 0.1% | accent/brand |
Curated roles: `primary=#03143b` · `accent=#03143b` · `bg=#ffffff` · `surface=#f4f2ef` · `text=#03143b`
## Type
- Display: `Maison Neue Book`
- Body: `Maison Neue Book`
- Size scale (px): 12, 13, 14, 16, 20, 40, 56
- Radius (px): 2, 50
## Patterns detected (fact-based). 2/13
- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping)_
## Proof language (harvested strings → templates)
- `Free shipping`. e.g. "Free shipping"
## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.
