Smallest body text is 10px (base ~16px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
$900 +16 more
ecommerce · Aug 10, 2026
royalcaribbean.com
20/100 Sparse
Scores above 9% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 33%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Measured by Roentgen 1.21.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 235 links seen, 205 walkable, 1 matched, and we walked 2 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
0pts
since the first measured scan (2026-08-09) — 2 re-scans
- 20 Sparse 2026-08-09
- 20 Sparse 2026-08-10
The funnel, frame by frame
2 steps walkedIn their own words
48 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Cruises - Amazing Cruises and Cruise Deals | Royal Caribbean Cruises
- Meta description
Cruise to unforgettable destinations with Royal Caribbean. Save with the best cruise deals and packages to the Caribbean and the Bahamas. Start your dream vacation with a cruise to Alaska, the Mediterranean, Mexico, or the South Pacific.
- Headline
Royal Caribbean Cruises
- Section headings
Explore short Caribbean getaways
Perfect Day CocoCay
Legend of the Seas
Last minute cruise deals
Royal ONE™ Visa Signature® Cards
Vacation planning made easy
UTOPIA OF THE SEAS
NEWEST. BOLDEST. BEST.
+8 more, not shown- Buttons and links
skip to main content
Cruises
Destinations
Ships
Deals
Loyalty
Manage my cruise
Contact us
Shop now
Any date
+2 more, not shown- Prices on the page
$900
$150
$258
$406
$576
$630
$449
$399
+9 more, not shown
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionTrust & proof1 of 3
Displays a wall of customer reviews
5 review elements
Friction reduction1 of 3
Answers buyer objections
FAMILY CRUISE FAQS Planning a family vacation? Here’s everything you need to know about fa
Risk reversal & urgency1 of 2
Runs a visible countdown timer
Sale ends in 21 Hrs : 55 Min : 50 Sec
What we didn’t find
11 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see11 of 15 applicable
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Anchor / strikethrough pricing
94 of 177 measured funnels run this
Free shipping
71 of 177 measured funnels run this
Express wallets
31 of 177 measured funnels run this
Money-back guarantee
31 of 177 measured funnels run this
Proof at every step
27 of 177 measured funnels run this
Per-unit price anchor
9 of 177 measured funnels run this
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
76% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Why Cruising is the Best Way to” at 1:1 (27px, #ffffff on #ffffff). needs 3:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
17 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared needs worka11y:language-declared
No html[lang] attribute. screen readers can’t pick the right voice.
fix Add lang="en" (or the page’s language) to <html>.
Image alt text passesa11y:image-alt-text
All 156 content images carry alt text.
Link text notea11y:link-text
2 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Heading levels notea11y:heading-levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Label in name notea11y:label-in-name
43 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & delivery2 flagged
Render-blocking resources needs workweight:render-blocking-resources
36 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
26 images are shipped at more than 2x the width shown.
“2025-best-cruise-line-overall-stack-whit” is 1280px wide, displayed at 253px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachabilityclear
Landmark regions notestructure:landmark-regions
No <main> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Keyboard reachability notestructure:keyboard-reachability
5 elements look clickable but cannot be reached by keyboard.
“Summer Vacation”, “Icon Class”, “Weekend Cruises”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Form usabilityclear
Autocomplete hints noteforms:autocomplete-hints
No autocomplete attributes across 3 fields. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#0071ed
accent#0071ed
bg#ffffff
surface#f7f8f9
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox80px
Jumps over the lazy dog72px
A subheading in their voice48px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
20pxAa
24pxAa
28pxAa
32pxAa
48pxAa
72pxAa
80pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
Proxima Nova Regular
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
