01
Homepage / Lander
1 tactic
$1.355
ecommerce · Sep 23, 2026
scroll.gallery
Fewer than 1% of the 211 multi-step e-commerce funnels we have measured showed fewer conversion tactics than we found here.
0 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-23. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, fewer than 1% showed fewer conversion tactics.
Walk 81 links on the entry page, 80 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 4 parts
-
Not seen
15 of 15 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 12 more
-
Flagged
5 of 15 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 45% of measurable text passes WCAG AA. 4+ runs fail.
- Named controls
- 2 buttons/links have no accessible name (icon-only, no aria-label).
- Oversized images
- 12 images are shipped at more than 2x the width shown.
+ 2 more
-
Walked
2 pages walked, Homepage / Lander to Collections
- Step 1
- Homepage / Lander
- Step 2
- Collections
-
In their words
The headline:
Scroll.gallery - Discover best design resources & solutions from industry leade…
- Promise
Discover best design resources & solutions from industry leaders. Find inspiration. Boost your creative workf…
- Prices shown
- $1.355
What we recorded
The funnel, frame by frame
2 steps walked
In their own words
25 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Scroll.gallery - Discover best design resources & solutions from industry leaders
- Meta description
Discover best design resources & solutions from industry leaders. Find inspiration. Boost your creative workflow
- Headline
Scroll.gallery - Discover best design resources & solutions from industry leaders
- Section headings
It’s empty here
Detail design - Detail collects the small decisions that make products feel considered.
AppZapper 3000 - Delete files with blaster
Lapis One — A Dedicated Computer for Your Agents | Pamir
Bubbbly - flower life
Free iPhone Duo Mockup
Bird onethreenine - A live collage of the birds outside my apartment window.
iPhone Duo
+1 more, not shown- Buttons and links
News
AI
Inspiration
Apps
Articles
Tools
Products
Startups
Assets
Web3
+2 more, not shown- Prices on the page
$1.355
What we didn’t find
15 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see15 of 15 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Anchor / strikethrough pricing
116 of the 238 ecommerce funnels we checked
On-page review wall
95 of the 238 ecommerce funnels we checked
Free shipping
81 of the 238 ecommerce funnels we checked
Express wallets
41 of the 238 ecommerce funnels we checked
Money-back guarantee
33 of the 238 ecommerce funnels we checked
Proof at every step
26 of the 238 ecommerce funnels we checked
Countdown / urgency timer
18 of the 238 ecommerce funnels we checked
Per-unit price anchor
11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 14 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:45% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Last updated” at 1.09:1 (14px, #ffffff on #f5f5f5). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:2 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:12 images are shipped at more than 2x the width shown.
“1779433970869-preview-1.webp” is 640px wide, displayed at 288px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:84 of 91 interactive targets are under 44×44px on mobile.
smallest: “Index” at 34×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Keyboard reachability
26 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.3 MB across 25 measurable resources, but 60 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Mobile viewport · Body text size · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#f5f5f5
text#0f0f0f
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox14px
Jumps over the lazy dog12px
A subheading in their voice22px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
WEIGHTS
Aa400
FAMILIES
Roboto
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
4 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionSections — structural bands identified on this funnel, cropped from its own capture
Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
