ecommerce · Sep 16, 2026

shunshi.ai

We found more conversion tactics here than on 10% of the 231 multi-step e-commerce funnels we have measured.

1 conversion tactic detected

3 pages walked · measured by Roentgen 1.27.0

3 pages captured
13 UX checks
5 flagged

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Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

How this was measured

Every figure on this page was read off the live site by Roentgen 1.27.0 on 2026-09-16, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page34 links
Walkable, same site30 links
Matched a funnel step2 links
Pages captured, entry page included3 pages

What we found

1 of 15 applicable

shunshi.ai shows 1 of the 15 tactics that apply to an ecommerce funnel, and we did not see the other 14.

Proven on the page · 1

Breaks the price down per serving or per day $1.43/day

Not seen on any step reached · 14

FAQ / objection handling 1,746 of the 2,586 funnels we checked

Press / "as seen in" 654 of the 2,583 funnels we checked

Us-vs-them comparison 493 of the 2,586 funnels we checked

Proof above the fold 419 of the 2,586 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Anchor / strikethrough pricing 128 of the 261 ecommerce funnels we checked

On-page review wall 103 of the 261 ecommerce funnels we checked

Free shipping 80 of the 261 ecommerce funnels we checked

Express wallets 48 of the 261 ecommerce funnels we checked

Money-back guarantee 33 of the 261 ecommerce funnels we checked

Proof at every step 26 of the 261 ecommerce funnels we checked

Countdown / urgency timer 24 of the 261 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

3 steps walked

We walked 3 pages. Pricing runs the most named tactics (2), and Homepage / Lander runs none.

Homepage / Lander

0 tactics · fewest on this funnel

no named tactics detected on this step

Pricing

2 tactics · most on this funnel

0USD +4 more

Trust badgesPer-unit price

Compare Shunshi Vs Fatemaster

1 tactic

Free trial

Also captured on mobile, 3 steps.

In their own words

20 quoted

Their headline: “Act in accordance with the times Fulfill one's true nature”

Their description: “ShunShi.ai: Free AI BaZi chart analysis with 3 free questions daily. 3,900+ celebrity cases, blind school support. Blending Chinese metaphysics with modern dat…”

All 20 quoted strings: title, description, headings and buttons

Page title: ShunShi - Free AI BaZi Calculator | Four Pillars Chart Analysis
Meta description: ShunShi.ai: Free AI BaZi chart analysis with 3 free questions daily. 3,900+ celebrity cases, blind school support. Blending Chinese metaphysics with modern dat…
Headline: Act in accordance with the times Fulfill one's true nature
Section headings: What we believeStart from one birth time, open five perspectives.We open-sourced the enginesTell us the moment you were born.Wisdom is not mysticismConversation over verdictEastern, yet globalBaZi+4 more, not shown
Buttons and links: AI Tools FREEWorkspace →Sign inOpen BaZi BAZI →Generate chart — free

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Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of shunshi.ai — **Nav**0% down the page

Footer section of shunshi.ai — **Footer**91% down the page

How well it’s built

13 run · 5 flagged

5 of 12 measured checks need work, and each comes with its fix

1 could not be measured, not counted either way

5 Need work
4 Worth knowing
3 Clear
1 Not measurable

Text contrast (WCAG AA)
86% of measurable text passes WCAG AA. 4+ runs fail.
worst: “HOT” at 1.08:1 (8px, #ffffff on #faf6ed). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
What this measures
Body text size
Smallest sampled text is 8px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Render-blocking resources
13 stylesheets/scripts in <head> block first paint.

Defer non-critical JS (defer/async) and inline only critical CSS.
What this measures
Landmark regions
No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
What this measures
Tap-target size (mobile)
78 of 89 interactive targets are under 44×44px on mobile.
smallest: “切换语言” at 36×36px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

4 worth knowing, 3 clear, 1 not measurable

Worth knowing4

Line length
4 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Step heading levels one at a time; use CSS for size, not a deeper level.
What this measures
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.

Add a first-in-DOM <a href="#main"> that is visible on focus.
What this measures
Oversized images
1 image is shipped at more than 2x the width shown.
“icon.svg” is 128px wide, displayed at 28px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures

Clear3

Mobile viewport · Language declared · Image alt text

Not measurable1

Page weight
At least 2.1 MB across 165 measurable resources, but 94 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

What this measures

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Brand kit

5 colour roles

We measured 4 colour roles on this funnel.

accent#f7f1e3
bg#faf6ed
surface#f7f1e3
text#5b5147

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

10pxAa

11pxAa

13pxAa

14pxAa

16pxAa

19pxAa

24pxAa

36pxAa

44pxAa

48pxAa

56pxAa

64pxAa

WEIGHTS

Aa400

Aa500

Aa600

FAMILIES

Noto Serif TC · -apple-system

rendered in their own type system · webfont not loaded. system fallback if uninstalled

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We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 9 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.