Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
$1 +8 more
saas · Sep 30, 2026
slabwise.com
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-30. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 105 links on the entry page, 69 walkable. 6 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison grid: 16 rows
- Answers buyer objections
How do included credits work?
- Offers a free trial or free tier
Try it free
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 3 more
-
Flagged
3 of 12 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Named controls
- 222 buttons/links have no accessible name (icon-only, no aria-label).
- Tap-target size (mobile)
- 204 of 456 interactive targets are under 44×44px on mobile.
-
Walked
4 pages walked, Homepage / Lander to Product
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Shop
+ 1 more step
-
In their words
The headline:
Software for stone fabricators who quote, nest, and ship custom jobs.
- Promise
SlabWise is the platform stone fabrication shops use to quote, nest, fabricate, and ship custom countertop jo…
- Prices shown
- $1 · $13,420 · $1,180
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 5 conversion tactics detected since 2026-08-09.
- 5 tactics 2026-08-09
- 5 tactics 2026-08-15
- 5 tactics 2026-09-30
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
36 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Countertop Fabrication Software for Quoting & Nesting | SlabWise
- Meta description
SlabWise is the platform stone fabrication shops use to quote, nest, fabricate, and ship custom countertop jobs. Quoting, DXF middleware, nesting, customer portal - wired together so your day-to-day actually flows.
- Headline
Software for stone fabricators who quote, nest, and ship custom jobs.
- Section headings
Turn the next customer request into reviewed work.
Homeowners and fabricators use SlabWise too.
Start a quote with the phone in your pocket.
Custom fabrication, in one piece of software.
One platform. The whole job.
Template to cut, in minutes.
Talks to the iron you already own.
Simple pricing. Built for shops.
+5 more, not shown- Buttons and links
Product
Shop
Start Trial
Start 14-day trial · $1 →
Start with a customer request →
Try it free - no login →
Try nesting with a $1 trial →
Start quoting with a $1 trial →
Start trial · $1 →
Claim a listing
+1 more, not shown- Prices on the page
$1
$13,420
$1,180
$1,460
$8,420
$20
$99
$299
+1 more, not shown
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
comparison grid: 16 rows
Answers buyer objections
How do included credits work?
offer2 of 2
Offers a free trial or free tier
Try it free
Makes the pricing ladder explicit
free, $20/mo, $99/mo, $299/mo
checkout1 of 2
Offers a demo or docs entry point
docs link
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Trusted-by logo wall
1,484 of the 2,043 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 11 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:222 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Tap-target size (mobile)
mobile:204 of 456 interactive targets are under 44×44px on mobile.
smallest: “Nesting Optimizer” at 119×17px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
9 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Label in name
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Render-blocking resources
5 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Not measurable1
Page weight
At least 3.4 MB across 379 measurable resources, but 154 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Text contrast (WCAG AA) · Mobile viewport · Language declared
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f6f8f3
bg#ffffff
surface#f6f8f3
text#324150
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog56px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
22pxAa
24pxAa
56pxAa
64pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Archivo · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
