saas · Aug 15, 2026

slabwise.com

60/100 Partial

Scores above 65% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 57%.

5/11 tactics
4 steps
10 checks
3 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 104 links seen, 68 walkable, 6 matched, and we walked 4 pages.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

0pts since the first measured scan (2026-08-09) — 2 re-scans

60 Partial 2026-08-09
→
60 Partial 2026-08-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

$1 +9 more

Sticky CTAFree trialPricing tiersDemo / docs

Pricing

▲ strongest

6 tactics

$1. +6 more

Sticky CTAComparisonFAQTrust badgesFree trialPricing tiers

Shop

2 tactics

$29 · 1 proof point

Sticky CTATrust badges

Product

▼ thinnest

1 tactic

$1,240

Sticky CTA

In their own words

34 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Countertop Fabrication Software for Quoting & Nesting | SlabWise
Meta description: SlabWise is the platform stone fabrication shops use to quote, nest, fabricate, and ship custom countertop jobs. Quoting, DXF middleware, nesting, customer portal - wired together so your day-to-day actually flows.
Headline: Software for stone fabricators who quote, nest, and ship custom jobs.
Section headings: Homeowners and fabricators use SlabWise too.Start a quote with the phone in your pocket.Custom fabrication, in one piece of software.One platform. The whole job.Template to cut, in minutes.Talks to the iron you already own.Simple pricing. Built for shops.Run your shop on one platform. Start in seven days.+5 more, not shown
Buttons and links: ProductShopStart TrialStart 14-day trial · $1 →Try it free — no login →Start trial · $1 →Claim a listingStart trial
Prices on the page: $1$13,420$3,142$1,180$1,460$8,420$13$99+2 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of slabwise.com — **Nav**0% down the page

Hero section of slabwise.com — **Hero**1% down the page

Pricing section of slabwise.com — **Pricing**70% down the page

Footer section of slabwise.com — **Footer**92% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Guarantee element — **Guarantee**“30-day money-back guarantee”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $99/mo, $299/mo, $799/mo

Action path2 of 4

Offers a free trial or free tier Try it free

Offers a demo or docs entry point docs link

Friction reduction2 of 2

Answers buyer objections Can I change plans later?

Offers a free trial or free tier Try it free

Value reinforcement1 of 2

Compares itself against alternatives comparison grid: 15 rows

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 11 applicable

Trusted-by logo wall 1050 of 1369 measured funnels run this

Press / "as seen in" 448 of 1769 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

69% of measurable text passes WCAG AA. 4+ runs fail.

worst: “--” at 1.41:1 (16px, #d1d5db on #f9fafb). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 10px (base ~19px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

8 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 2.0 MB across 548 measurable resources, but 177 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources needs workweight:render-blocking-resources

20 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.