Base body text ~14px, smallest 14px.
01
Homepage / Lander
▼ thinnest
6 tactics
$9 · 1 proof point
saas · Aug 15, 2026
source.insightful.io
60/100 Partial
Scores above 65% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 57%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 203 links seen, 183 walkable, 6 matched, and we walked 4 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
0pts
since the first measured scan (2026-08-09) — 2 re-scans
- 60 Partial 2026-08-09
- 60 Partial 2026-08-15
The funnel, frame by frame
4 steps walkedIn their own words
30 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Insightful | Work Intelligence for Bottom-Line Impact
- Meta description
Precision workforce analytics and employee productivity monitoring. Optimize return on your investments in people, process, and AI technology.
- Headline
Boost ROI Up to 17x with Precision Work Data
- Section headings
Are you AI ready? Insightful is.
More billable hours. Less shadow AI risk. Results in 14 days.
Precision data to drive bottom-line efficiency.
Insightful champions employee productivity and privacy
Companies get real bottom-line impact with Insightful
Harness work insights to drive outcomes, not just inputs
Turn precision data into financial impact
Get ahead of performance decay before it hits profits
+6 more, not shown- Buttons and links
EN Log in Book a Demo Try for Free
Book a Demo
Try for Free
Book a Demo Start Free Trial
Start Free Trial
Learn more
Get The Scorecard
Meet Our MCP Connectors
Try Insightful for Free
See what you can achieve
+2 more, not shown- Prices on the page
$9
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
2 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path2 of 4
Offers a free trial or free tier
Start Free
Offers a demo or docs entry point
Book a Demo
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
trusted by
Puts a number on adoption
5,000+ organizations
Friction reduction2 of 2
Answers buyer objections
FAQs1. What is Intelligent Process Improvement and How Does It Work? Intelligent Process I
Offers a free trial or free tier
Start Free
Value reinforcement1 of 2
Puts a number on adoption
5,000+ organizations
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
17 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
88% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Start Free Trial” at 2.22:1 (16px, #ffffff on #00c1c7). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typographyclear
Body text size passestype:body-text-size
Line length notetype:line-length
50 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 539 content images carry alt text.
Form labels notea11y:form-labels
1 form field relies on placeholder text as the only label.
fix Back placeholders with a real <label>. placeholder text vanishes on input.
Link text notea11y:link-text
11 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Heading structure notea11y:heading-structure
The landing page has 2 <h1> elements (expected 1).
fix Use exactly one <h1> as the page’s title.
Heading levels notea11y:heading-levels
7 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & delivery2 flagged
Page weight not measurableweight:page-weight
At least 0.4 MB across 43 measurable resources, but 706 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
10 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
19 images are shipped at more than 2x the width shown.
“64f9c1707b6f7c9f95c6cf3f_Help%20Article%” is 2112px wide, displayed at 350px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <footer> or <main> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Keyboard reachability notestructure:keyboard-reachability
38 elements look clickable but cannot be reached by keyboard.
“1. What is an insider threat?”, “1. What is an insider threat?”, “2. What are some insider threats e”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Form usabilityclear
Autocomplete hints noteforms:autocomplete-hints
No autocomplete attributes across 10 fields. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#00e0e0
accent#00e0e0
bg#f7f7ff
surface#ffffff
text#202a3c
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog48px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
22pxAa
28pxAa
32pxAa
40pxAa
48pxAa
54pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
Sourcesanspro
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
