saas · Jul 11, 2026

sourcegraph.com

We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.

4 conversion tactics detected

2 pages walked

4 conversion tactics detected
2 pages captured
6 UX checks
3 flagged

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How this was measured

Captured on 2026-07-11. A capture is read once and its measurements freeze there.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 9 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.

The short version, in 5 parts

Proven on the page
4 conversion tactics detected, each backed by text on the page

Answers buyer objections
Frequently asked questions What are Sourcegraph credits? How many credits do I get? How ar
Offers a free trial or free tier
free trial
Shows customer logos or a trusted-by claim
trusted by

+ 1 more with evidence

See all 4
Not seen
5 of 9 applicable tactics we checked for and did not see

Pricing tiers
Named plan tiers with per-month / per-seat pricing.
Us-vs-them comparison
A comparison table framing the brand against alternatives.
Lead-capture form
An on-page form collecting contact details (email / name / phone) outside a che…

+ 2 more

See what we looked for
Flagged
4 of 7 build checks flagged, each with a fix

Text contrast (WCAG AA)
90% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest body text is 10px (base ~16px). below the ~16px readable floor.
Line height
Body line-height is 1×. tight enough to hurt readability.

+ 1 more

See the fixes
Walked
2 pages walked, Homepage / Lander to Pricing

Step 1
Homepage / Lander
Step 2
Pricing

Walk it frame by frame
In their words
The headline: Take control of your codebase

Promise
Give humans and agents complete context to understand, oversee, and evolve the world's largest, most complex…

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▼ thinnest

3 tactics

ReviewsLogo wallDemo / docs

Pricing

▲ strongest

4 tactics

$16

FAQFree trialLogo wallDemo / docs

In their own words

22 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Code Understanding, Oversight and Evolution | Sourcegraph
Meta description: Give humans and agents complete context to understand, oversee, and evolve the world's largest, most complex codebases.
Headline: Take control of your codebase
Section headings: A tidal wave of code is coming. Code is growing faster than teams can understand or control it.Take back control with complete codebase contextStripe makes their fleet of internal AI agents more effective with the Sourcegraph MCP serverUnderstand. Oversee. Evolve.Built for Big CodeThe Sourcegraph guide to surviving Big Code
Buttons and links: PlatformSolutionsResourcesSchedule a demoUnderstandingOversightEvolution✕Cookie preferencesDo not sell+2 more, not shown

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections Frequently asked questions What are Sourcegraph credits? How many credits do I get? How ar

proof1 of 3

Shows customer logos or a trusted-by claim trusted by

offer1 of 2

Offers a free trial or free tier free trial

checkout1 of 2

Offers a demo or docs entry point Schedule a demo

What we didn’t find

5 of 9 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see5 of 9 applicable

Pricing tiers 873 of the 1,673 SaaS funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Lead-capture form 437 of the 1,683 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

7 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 7 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

90% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Starting at” at 3.07:1 (14px, #606060 on #0e0e0e). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 10px (base ~16px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1×. tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Tap-target size (mobile)

mobile:tap-target-size-mobile

76 of 93 interactive targets are under 44×44px on mobile.

smallest: “Toggle menu” at 32×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Clear3

Mobile viewport · Language declared · Image alt text

This funnel: 90% of text passes AA · top corpus funnels average 93%.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#020202

accent#020202

bg#ffffff

surface#f7f7f7

text#ededed

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox32px

Jumps over the lazy dog28px

A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

7pxAa

8pxAa

9pxAa

13pxAa

14pxAa

15pxAa

16pxAa

18pxAa

19pxAa

22pxAa

28pxAa

32pxAa

WEIGHTS

Aa300

Aa400

Aa500

Aa600

Aa700

FAMILIES

Poly Sans · Helvetica

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 7 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt