saas · Sep 29, 2026

cleanthatsheet.com

We found more conversion tactics here than on 10% of the 1,413 multi-step SaaS funnels we have measured.

3 conversion tactics detected

2 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 20% of them.

Walk 53 links on the entry page, 46 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    3 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently asked questions
    Shows customer logos or a trusted-by claim
    logo wall (4 distinct marks)
    Makes the pricing ladder explicit
    free, $9.99/mo

    See all 3

  2. Not seen

    8 of 11 applicable tactics we checked for and did not see

    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.

    + 5 more

    See what we looked for

  3. Flagged

    2 of 12 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Tap-target size (mobile)
    81 of 117 interactive targets are under 44×44px on mobile.

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Pricing

    Step 1
    Homepage / Lander
    Step 2
    Pricing

    Walk it frame by frame

  5. In their words

    The headline: You have something to finish. This spreadsheet is not allowed to win.

    Promise
    Get messy Excel and CSV files ready to send, submit, import, report, or hand off. Preview the cleanup first,…
    Prices shown
    $4.99 · $9.99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 3 conversion tactics detected since 2026-08-30.
  1. 3 tactics 2026-08-30
  2. 3 tactics 2026-09-29

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
2 tactics

$4.99 +1 more

FAQLogo wall
Pricing
02

Pricing

▼ thinnest
1 tactic

$4.99 +1 more  ·  subscription

Pricing tiers

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Get Excel & CSV Files Ready to Send or Import | Clean That Sheet™
Meta description
Get messy Excel and CSV files ready to send, submit, import, report, or hand off. Preview the cleanup first, keep your original, and move the work forward.
Headline
You have something to finish. This spreadsheet is not allowed to win.
Section headings
Keep the work moving inside your sheet.The goal is not to clean a spreadsheet.Built for people with something to finish, not a spreadsheet to babysit.The spreadsheet is one step. Your goal is what comes next.What CTS gets out of your waySee what stopped being a problem.Get Messy Excel and CSV Files Ready for What Comes NextClear the Spreadsheet Problems Standing in the Way+8 more, not shown
Buttons and links
Get My File Ready: Free PreviewKeep me updatedWhat is Clean That Sheet™?What does a spreadsheet cleanup tool do?What's free vs. what unlocks after payment?Why is the full cleaned file unlocked after payment?Can I clean CSV files?Can I clean Excel files?Who is this spreadsheet cleaner for?Try it in Google Sheets™
Prices on the page
$4.99$9.99

Sections

7 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of cleanthatsheet.com
Nav0% down the page
Hero section of cleanthatsheet.com
Hero1% down the page
Logos section of cleanthatsheet.com
Logos20% down the page
Features section of cleanthatsheet.com
Features53% down the page
Email capture section of cleanthatsheet.com
Email capture70% down the page
Pricing section of cleanthatsheet.com
Pricing82% down the page
Footer section of cleanthatsheet.com
Footer95% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently asked questions

proof1 of 4

Shows customer logos or a trusted-by claim logo wall (4 distinct marks)

offer1 of 2

Makes the pricing ladder explicit free, $9.99/mo

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

Free trial / freemium 1,397 of the 1,750 SaaS funnels we checked
Press / "as seen in" 673 of the 2,522 funnels we checked
Demo / docs entry 594 of the 1,760 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Lead-capture form 457 of the 1,760 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

2 of 10 measured checks need work2 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

81 of 117 interactive targets are under 44×44px on mobile.

smallest: “Skip to main content” at 32×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

25 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Oversized images

3 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable2

Text contrast (WCAG AA)

No sampleable body text found to measure.

contrast:text-contrast-wcag-aa
Page weight

At least 1.6 MB across 28 measurable resources, but 42 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa900
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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