Body text size
type:Smallest sampled text is 7px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
5 tactics
subscription
saas · Sep 21, 2026
sparqo.ai
We found more conversion tactics here than on 67% of the 1,350 multi-step SaaS funnels we have measured.
6 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 72% of them.
Walk 28 links on the entry page, 13 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Answers buyer objections
What is Sparqo?
- Offers a free trial or free tier
Start for free
- Shows customer logos or a trusted-by claim
logos: Claude, Gemini, Sparqo on Nick Launches, Powered by Startup Fast, Submit AI Tools
+ 3 more with evidence
-
Not seen
5 of 11 applicable tactics we checked for and did not see
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 2 more
-
Flagged
3 of 12 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 7px, below the 13px floor this check uses.
- Oversized images
- 118 images are shipped at more than 2x the width shown.
- Tap-target size (mobile)
- 181 of 199 interactive targets are under 44×44px on mobile.
-
Walked
2 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Pricing
-
In their words
The headline:
Your AI marketing team, built for growth.
- Promise
Sparqo is your AI CMO. It runs a team of growth marketing agents that find where you can grow and draft the w…
What we recorded
Progress
4 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 4 scans
Same 6 conversion tactics detected since 2026-08-04.
- 6 tactics 2026-08-04
- 6 tactics 2026-08-05
- 6 tactics 2026-08-15
- 6 tactics 2026-09-21
The funnel, frame by frame
2 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
27 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Sparqo: AI CMO and growth marketing agents
- Meta description
Sparqo is your AI CMO. It runs a team of growth marketing agents that find where you can grow and draft the work daily. You approve before anything ships.
- Headline
Your AI marketing team, built for growth.
- Section headings
A team, not another tool
From your domain to shipped growth.
Every agent hands work to the next
Built for the size of your team. Even if it's one.
Questions, answered
From the blog
Give your marketing a team.
AI CMO
+7 more, not shown- Buttons and links
Features
Solutions
Resources
Solo founder
Indie hacker
Small team
Cookies
Start for free
why is our traffic flat Start free
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
What is Sparqo?
proof2 of 4
Shows customer logos or a trusted-by claim
logos: Claude, Gemini, Sparqo on Nick Launches, Powered by Startup Fast, Submit AI Tools
Shows press logos or an as-seen-in claim
press: Featured on Wired Business, Featured on Wired Business
offer2 of 2
Offers a free trial or free tier
Start for free
Makes the pricing ladder explicit
$0/mo, $29/mo, free, $89/mo
checkout1 of 2
Offers a demo or docs entry point
docs link
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 11 measured checks need work1 could not be measured — not counted either way
Oversized images
weight:118 images are shipped at more than 2x the width shown.
“founder.webp” is 320px wide, displayed at 116px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:181 of 199 interactive targets are under 44×44px on mobile.
smallest: “☰” at 17×29px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Not measurable1
Page weight
At least 0.9 MB across 63 measurable resources, but 76 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f1f3f7
bg#ffffff
surface#f1f3f7
text#332f2b
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog24px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
19pxAa
20pxAa
24pxAa
56pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Geist Variable · Inter Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
