saas · Sep 29, 2026

subkeep.app

We found more conversion tactics here than on 86% of the 1,316 multi-step SaaS funnels we have measured.

7 conversion tactics detected

3 pages walked · measured by Roentgen 1.28.0

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How this was measured

Measured by Roentgen 1.28.0 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,725 multi-step funnels, more conversion tactics than 88% of them.

Walk 17 links on the entry page, 9 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    7 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    05 / GOOD QUESTIONS A little more clarity. Something else on your mind? Let's talk Do I ne
    Offers a free trial or free tier
    Start free
    Shows customer logos or a trusted-by claim
    logos: SubKeep, Startup Fame, Acid Tools, Unite List, Firsto

    + 4 more with evidence

    See all 7

  2. Not seen

    4 of 11 applicable tactics we checked for and did not see

    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.
    Usage / adoption proof
    A count of developers / teams / companies / stars using the product.

    + 1 more

    See what we looked for

  3. Flagged

    7 of 16 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Line height
    Body line-height is 1.25×, tight enough to hurt readability.
    Named controls
    4 buttons/links have no accessible name (icon-only, no aria-label).

    + 4 more

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Sign Up

    Step 1
    Homepage / Lander
    Step 2
    Dashboard
    Step 3
    Sign Up

    Walk it frame by frame

  5. In their words

    The headline: Keep the good. Lose the surprises.*

    Promise
    SubKeep is a manual subscription tracker to record your subscriptions, track monthly spending, and get renewa…
    Prices shown
    $40.47 · $485.64 · $11.99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
8 tactics

$40.47 +10 more  ·  subscription

SubscriptionFAQPressFree trialNo cardLogo wallPricing tiersDemo / docs
Dashboard
02

Dashboard

1 tactic

$62.63 +14 more  ·  subscription

Logo wall
Sign Up
03

Sign Up

▼ thinnest
0 tactics

subscription

no named tactics detected on this step

In their own words

37 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
SubKeep - Track Your Subscriptions
Meta description
SubKeep is a manual subscription tracker to record your subscriptions, track monthly spending, and get renewal reminders. No bank connections, no auto-billing.
Headline
Keep the good. Lose the surprises.*
Section headings
Small charges. A bigger picture.One less thing on your mind.A little setup. A lighter head.Less to worry about. Including the price.A little more clarity.Your subscriptions. Your peace of mind.A clearer picture. A little more control.See the next renewal before it arrives.+7 more, not shown
Buttons and links
Start freeFind your clarityRenewalsCurrenciesShared projectsStart keeping trackStart 7-day trialMake a little room
Prices on the page
$40.47$485.64$11.99$15.49$10.00$2.99$37.48$0+3 more, not shown

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of subkeep.app
Nav0% down the page
Hero section of subkeep.app
Hero1% down the page
Logos section of subkeep.app
Logos18% down the page
FAQ section of subkeep.app
FAQ70% down the page
Footer section of subkeep.app
Footer86% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
No credit card element
No credit card“No credit card needed.”

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections 05 / GOOD QUESTIONS A little more clarity. Something else on your mind? Let's talk Do I ne

proof2 of 4

Shows customer logos or a trusted-by claim logos: SubKeep, Startup Fame, Acid Tools, Unite List, Firsto
Shows press logos or an as-seen-in claim featured on

offer2 of 2

Offers a free trial or free tier Start free
Makes the pricing ladder explicit free, $40.47/mo, $11.99/mo, $15.49/mo

checkout2 of 2

Offers a demo or docs entry point Documentation
Lead-capture form text, email, password

What we didn’t find

4 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see4 of 11 applicable

Us-vs-them comparison 430 of the 2,357 funnels we checked
Proof above the fold 357 of the 2,357 funnels we checked
Usage / adoption proof 279 of the 1,982 funnels we checked
Scarcity / urgency copy 118 of the 2,353 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

7 of 15 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1.25×, tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Named controls

a11y:named-controls

4 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Render-blocking resources

weight:render-blocking-resources

8 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

31 images are shipped at more than 2x the width shown.

“logo.svg” is 150px wide, displayed at 28px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <footer> or <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

65 of 99 interactive targets are under 44×44px on mobile.

smallest: “Show password” at 18×18px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

9 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Keyboard reachability

62 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability
Autocomplete hints

No autocomplete attributes across 3 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 1.2 MB across 70 measurable resources, but 94 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#172b4d
bg#ffffff
surface#eff4fb
text#526176
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox87px
Jumps over the lazy dog54px
A subheading in their voice23px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
8pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
23pxAa
54pxAa
87pxAa
WEIGHTS
Aa400
Aa500
FAMILIES
IBM Plex Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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