01
Homepage / Lander
▲ strongest
3 tactics
$20.98 +16 more · subscription
ecommerce · Sep 21, 2026
streamin.co
We found more conversion tactics here than on 10% of the 211 multi-step e-commerce funnels we have measured.
1 conversion tactic detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 3% of them.
Walk 216 links on the entry page, 212 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Anchors the price against a higher original
$20.98 / $30.97 / $12.98 / $28.48 / $22.98 / $18.98
-
Not seen
14 of 15 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 11 more
-
Flagged
5 of 11 build checks flagged, each with a fix
- Mobile viewport
- No responsive viewport meta tag. the page will not scale on phones.
- Language declared
- No html[lang] attribute. screen readers can’t pick the right voice.
- Page weight
- At least 19.2 MB across 452 measurable resources. 107 cross-origin resources did not expo…
+ 2 more
-
Walked
4 pages walked, Homepage / Lander to Auth Redirect
- Step 1
- Homepage / Lander
- Step 2
- Collection
- Step 3
- Store
+ 1 more step
-
In their words
What the entry page says about itself
- Promise
Stream popular movies, TV shows, sports, and live TV included with Prime, and even more with add-on subscript…
- Prices shown
- $20.98 · $14.99 · $30.97
What we recorded
The funnel, frame by frame
4 steps walkedIn their own words
35 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Prime Video: Watch movies, TV shows, sports, and live TV
- Meta description
Stream popular movies, TV shows, sports, and live TV included with Prime, and even more with add-on subscriptions. Watch anywhere, anytime.
- Headline
Free action and adventure movies
- Section headings
On now
Free TV most watched
Free popular TV
Featured Originals and Exclusives
Free romance movies
Sports and events with a subscription
Free comedy movies
- Buttons and links
Menu
EN
Episode 1 Watch now for free
Episode 1 Watch now
Snatched
Watch Live
Join Prime
Buy It Now
- Prices on the page
$20.98
$14.99
$30.97
$21.99
$12.98
$8.99
$28.48
$22.99
+9 more, not shown
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionoffer1 of 4
Anchors the price against a higher original
$20.98 / $30.97 / $12.98 / $28.48 / $22.98 / $18.98
What we didn’t find
14 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see14 of 15 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
On-page review wall
95 of the 238 ecommerce funnels we checked
Free shipping
81 of the 238 ecommerce funnels we checked
Express wallets
41 of the 238 ecommerce funnels we checked
Money-back guarantee
33 of the 238 ecommerce funnels we checked
Proof at every step
26 of the 238 ecommerce funnels we checked
Countdown / urgency timer
18 of the 238 ecommerce funnels we checked
Per-unit price anchor
11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 11 measured checks need work
Mobile viewport
mobile:No responsive viewport meta tag. the page will not scale on phones.
FixAdd <meta name="viewport" content="width=device-width, initial-scale=1">.
Language declared
a11y:No html[lang] attribute. screen readers can’t pick the right voice.
FixAdd lang="en" (or the page’s language) to <html>.
Page weight
weight:At least 19.2 MB across 452 measurable resources. 107 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Oversized images
weight:377 images are shipped at more than 2x the width shown.
“3ba3efca-971c-4135-a3ae-64ac7ab4473b._BR” is 1000px wide, displayed at 374px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Worth knowing3
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
64 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Render-blocking resources
5 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#00050d
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox20px
Jumps over the lazy dog18px
A subheading in their voice16px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
13pxAa
15pxAa
16pxAa
18pxAa
20pxAa
WEIGHTS
Aa400
Aa500
Aa700
FAMILIES
ATVWebPlayerSDK Amazon Ember · Amazon Ember
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
