ecommerce · Sep 26, 2026
We found more conversion tactics here than on 38% of the 194 multi-step e-commerce funnels we have measured.
3 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-26. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,705 multi-step funnels, more conversion tactics than 20% of them.
Walk 1352 links on the entry page, 1344 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
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What is Tannorium? What products can I find on Tannorium? Does Tannorium manufacture leath
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Tannorium is the global leather marketplace and your one-stop solution for every leather need. It connects bu…
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionTannorium: Global Leather Marketplace for Buyers & Manufacturers
Tannorium is the global leather marketplace and your one-stop solution for every leather need. It connects buyers, manufacturers, suppliers, exporters, and brands for leather products, wholesale sourcing, OEM manufacturing, private label production, and international trade opportunities.
Become a Supplier
Built for the Work
LEATHER APRONS
CRAFTED FOR YOUR TOOLS
KNIFE ROLLS
Protect What Matters
LEATHER
GUN CASES
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structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionRated 0 out of 5 0 reviews Rated 5 out of 5 0 Rated 4 out of
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What is Tannorium? What products can I find on Tannorium? Does Tannorium manufacture leath
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 15 measured checks need work1 could not be measured — not counted either way
84% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Aprons” at 2.46:1 (13px, #a5a5a5 on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
926 of 1225 interactive targets are under 44×44px on mobile.
smallest: “Open mobile menu” at 48×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
272 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
96 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
29 images are shipped at more than 2x the width shown.
“Container-13.png” is 447px wide, displayed at 105px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
4 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:4 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:At least 4.1 MB across 394 measurable resources, but 590 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
