Smallest body text is 12px (base ~16px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Businesses
0 tactics
no named tactics detected on this step
ecommerce · Aug 10, 2026
tjx.com
0/100 Sparse
Scores above 0% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 0%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Measured by Roentgen 1.21.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 148 links seen, 133 walkable, 3 matched, and we walked 4 pages.
What we recorded
The funnel, frame by frame
4 steps walkedIn their own words
12 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Businesses
- Headline
Businesses
- Section headings
You arenow leavingthe TJXCorporateWebsite.
You arenow beingredirectedto the TJXCareersWebsite.
Company
United States
Canada
Europe
Australia
Investors
+1 more, not shown
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we didn’t find
15 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see15 of 15 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Anchor / strikethrough pricing
94 of 177 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
On-page review wall
89 of 177 measured funnels run this
Free shipping
71 of 177 measured funnels run this
Express wallets
31 of 177 measured funnels run this
Money-back guarantee
31 of 177 measured funnels run this
Proof at every step
27 of 177 measured funnels run this
Countdown / urgency timer
15 of 177 measured funnels run this
Per-unit price anchor
9 of 177 measured funnels run this
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
6 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 48 content images carry alt text.
Heading structure notea11y:heading-structure
The landing page has 3 <h1> elements (expected 1).
fix Use exactly one <h1> as the page’s title.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & delivery1 flagged
Page weight needs workweight:page-weight
At least 7.8 MB across 77 measurable resources. 65 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources passesweight:render-blocking-resources
3 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Form usabilityclear
Autocomplete hints noteforms:autocomplete-hints
No autocomplete attributes across 4 fields. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#d3072b
accent#d3072b
bg#ffffff
surface#ffffff
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog32px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
16pxAa
18pxAa
24pxAa
32pxAa
36pxAa
WEIGHTS
Aa400
Aa500
FAMILIES
HelveticaNeueLTStd-Md · HelveticaNeueLTStd-Roman
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements, What we found and Playbook match, and found none on this funnel.
X-ray a funnel
