saas · Sep 29, 2026

tonesmatch.com

We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.

5 conversion tactics detected

2 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.

Walk 29 links on the entry page, 24 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently Asked Questions
    Offers a free trial or free tier
    Try free
    Shows customer logos or a trusted-by claim
    logos: Listed on BacklinkLog, Listed on AIToolHunt, Verified on Dang, Submit AI Tools, Lis

    + 2 more with evidence

    See all 5

  2. Not seen

    6 of 11 applicable tactics we checked for and did not see

    Demo / docs entry
    A "book a demo" or documentation / API entry point.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Lead-capture form
    An on-page form collecting contact details (email / name / phone) outside a che…

    + 3 more

    See what we looked for

  3. Flagged

    3 of 14 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 9px, below the 13px floor this check uses.
    Named controls
    23 buttons/links have no accessible name (icon-only, no aria-label).
    Tap-target size (mobile)
    47 of 134 interactive targets are under 44×44px on mobile.

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Plans

    Step 1
    Homepage / Lander
    Step 2
    Plans

    Walk it frame by frame

  5. In their words

    The headline: Match Any Guitar Tone — to Your Gear.

    Promise
    Match any song's guitar tone to YOUR gear. Get exact amp & pedal settings — not AI guesswork. 13,000+ tones ·…
    Prices shown
    $6.99 · $34.99 · $10.99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 5 conversion tactics detected since 2026-08-03.
  1. 5 tactics 2026-08-03
  2. 5 tactics 2026-09-29

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
9 tactics

$6.99 +4 more  ·  save 58%  ·  1 proof point

Sticky CTAReviewsSubscriptionFAQTrust badgesPressFree trialLogo wallPricing tiers
Plans
02

Plans

▼ thinnest
4 tactics

$2.92 +1 more  ·  save 58%  ·  subscription  ·  1 proof point

Sticky CTASubscriptionFAQPricing tiers

In their own words

36 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
AI Guitar Tone Matcher & Amp Settings | TonesMatch
Meta description
Match any song's guitar tone to YOUR gear. Get exact amp & pedal settings — not AI guesswork. 13,000+ tones · 2,000+ guitars · 1,500+ amps. Try free →
Headline
Match Any Guitar Tone — to Your Gear.
Section headings
Trending Guitar Tones This WeekWhy TonesMatch is AccurateHow it WorksPowerful Features for Guitar Tone MatchingWhat Guitar Players Are SayingSimple Guitar Tone Matching PlansGuitar Tone Matching vs General AIFrequently Asked Questions+8 more, not shown
Buttons and links
Sign InMatch Tone →See Example MatchesAllRiffSoloCleanDistortedGuitarBass+2 more, not shown
Prices on the page
$6.99$34.99$10.99$49.99$2.92

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of tonesmatch.com
Nav0% down the page
Hero section of tonesmatch.com
Hero1% down the page
Pricing section of tonesmatch.com
Pricing57% down the page
FAQ section of tonesmatch.com
FAQ78% down the page
Footer section of tonesmatch.com
Footer89% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently Asked Questions

proof2 of 4

Shows customer logos or a trusted-by claim logos: Listed on BacklinkLog, Listed on AIToolHunt, Verified on Dang, Submit AI Tools, Lis
Shows press logos or an as-seen-in claim featured on

offer2 of 2

Offers a free trial or free tier Try free
Makes the pricing ladder explicit free, $6.99/mo, $10.99/mo, $2.92/mo

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 13 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 9px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

23 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Tap-target size (mobile)

mobile:tap-target-size-mobile

47 of 134 interactive targets are under 44×44px on mobile.

smallest: “All” at 41×31px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

9 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Keyboard reachability

4 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.9 MB across 59 measurable resources, but 47 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#fbbf24
accent#fbbf24
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice27px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
21pxAa
27pxAa
30pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa750
Aa800
FAMILIES
Instrument Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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