saas · Aug 3, 2026

tonesmatch.com

50/100 Thin

Scores above 48% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 37%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.18, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 23 links seen, 21 walkable, 1 matched, and we walked 2 pages.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
8 tactics

$6.99 +3 more  ·  save 58%  ·  1 proof point

Sticky CTAReviewsFAQTrust badgesPressFree trialLogo wallPricing tiers
Plans
02

Plans

▼ thinnest
5 tactics

$2.92 +1 more  ·  save 58%  ·  1 proof point

Sticky CTAFAQFree trialNo cardPricing tiers

In their own words

35 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
AI Guitar Tone Matcher & Amp Settings | TonesMatch
Meta description
Match any song's guitar tone to YOUR gear. Get exact amp & pedal settings — not AI guesswork. 13,000+ tones · 2,000+ guitars · 1,500+ amps. Try free →
Headline
Match Any Guitar Tone — to Your Gear.
Section headings
Trending Guitar Tones This WeekWhy TonesMatch is AccurateHow it WorksPowerful Features for Guitar Tone MatchingWhat Guitar Players Are SayingSimple Guitar Tone Matching PlansGuitar Tone Matching vs General AIFrequently Asked Questions+8 more, not shown
Buttons and links
Sign InMatch Tone →See Example MatchesAllRiffSoloCleanDistortedGuitarBass+2 more, not shown
Prices on the page
$6.99$34.99$10.99$49.99

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $6.99/mo, $10.99/mo

Action path1 of 4

Offers a free trial or free tier free trial

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: Listed on BacklinkLog, Listed on AIToolHunt, Verified on Dang, Submit AI Tools, Lis

Friction reduction2 of 2

Answers buyer objections Frequently Asked Questions
Offers a free trial or free tier free trial

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Demo / docs entry 440 of 1256 measured funnels run this
Lead-capture form 310 of 1256 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

100% of measurable text passes WCAG AA. 35% of text was unmeasurable (over images/gradients). not counted either way.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 9px (base ~16px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

8 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene1 flagged

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 58 content images carry alt text.

Named controls needs worka11y:named-controls

23 buttons/links have no accessible name (icon-only, no aria-label).

fix Add aria-label to icon-only buttons and links.

Heading levels notea11y:heading-levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

fix Step heading levels one at a time; use CSS for size, not a deeper level.

Label in name notea11y:label-in-name

2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

fix Make the accessible name start with the visible label text.

Weight & deliveryclear

Page weight not measurableweight:page-weight

At least 0.9 MB across 43 measurable resources, but 47 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources noteweight:render-blocking-resources

4 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Structure & reachabilityclear

Keyboard reachability notestructure:keyboard-reachability

4 elements look clickable but cannot be reached by keyboard.

“+”, “+”, “+”

fix Use <button>/<a>, or add role + tabindex="0" and a key handler.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#fbbf24
accent#fbbf24
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice27px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
21pxAa
27pxAa
30pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa750
Aa800
FAMILIES
Instrument Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Elements and Playbook match, and found none on this funnel.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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