how clearly they present the deal and its valuemeasured
0/8nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: pricing tiers.
Action
the path to convert. CTA, sign-up, checkoutmeasured
11/20partialpoints earned
Free trial / freemiumfree plan
Demo / docs entry
Not detected: proof above the fold and lead-capture form.
Trust
proof, social proof, and credibilitymeasured
6/11partialpoints earned
Trusted-by logo walltrusted by
Not detected: usage / adoption proof.
Friction
objections answered, barriers removedmeasured
10/10highpoints earned
FAQ / objection handlingFAQs Try for Free What is Velo? Velo is an AI video platform - video infrastructure for woFAQs Try for Free Do I need to record my own voiceover? No. Velo writes the script from yoPersonalized sales video FAQ Try for Free What is a personalized sales video? A short 1:1FAQs Try for Free What can product teams make with Velo? Product teams use Velo to create
Free trial / freemiumfree plan
Value
why it’s worth it. comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 6 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)
41% of measurable text passes WCAG AA. 4+ runs fail.
worst: “90%” at 2.1:1 (32px, #e5a833 on #ffffff). needs 3:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 12px (base ~20px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTELine length
7 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 46 content images carry alt text.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#487fe9
accent#487fe9
bg#ffffff
surface#f5f5f5
text#000000
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog46px
A subheading in their voice32px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
List item one, at body scale
List item two
List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from