Funnel design examples
2,574 of 2,587 funnels x-rayed, captured and categorized.
No playbooks yet.
The other two zooms: how each stage's page is composed: Page designs; each band opened up: Section designs.
Method: a funnel matches a playbook only when multiple independent measured signals concur (the confirmation-lander pattern needs 4 of 5 evidence-backed groups: proof mass, authority, risk removal, offer framing, proof above the fold) or one unambiguous quoted signal (a "take the quiz" CTA). Detection is deterministic — the same rules that produce each funnel's patterns-detected count; no LLM, no vibes. Matches are SURFACE matches: we claim what's measured on the page, never what a brand's ads or emails do. Plays whose surfaces a crawl can't observe (VSL video, post-purchase email) simply don't produce matches, never guessed. Scope: the 1911 funnels we've measured (SaaS-heavy today), auto-updating as the corpus grows.