Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
7 tactics
$85 +4 more
saas · Sep 15, 2026
debate.tellodb.com
We found more conversion tactics here than on 67% of the 1,350 multi-step SaaS funnels we have measured.
6 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 72% of them.
Walk 41 links on the entry page, 32 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison grid: 9 rows
- Answers buyer objections
A few fair questions. How is this different from asking another AI? What can I review? Wha
- Puts proof in the first viewport
2 Refinement reviews / month
+ 3 more with evidence
-
Not seen
5 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 2 more
-
Flagged
2 of 15 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Tap-target size (mobile)
- 176 of 230 interactive targets are under 44×44px on mobile.
-
Walked
4 pages walked, Homepage / Lander to Features
- Step 1
- Homepage / Lander
- Step 2
- Use Cases
- Step 3
- Pricing
+ 1 more step
-
In their words
The headline:
A good answer can take a challenge.
- Promise
Multi-model AI review for proposals, recommendations and AI answers. Examine the verdict, remaining objection…
- Prices shown
- $85 · $600 · $0
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
36 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
RigorDesk | A good answer can take a challenge.
- Meta description
Multi-model AI review for proposals, recommendations and AI answers. Examine the verdict, remaining objections and full transcript before you act.
- Headline
A good answer can take a challenge.
- Section headings
Cookies and analytics
Should we hire two SDRs this quarter?
From first draft to a considered decision.
The useful part is what gets questioned.
For the answers you'll have to stand behind.
Agreement isn't the same as truth.
Read a completed review.
What are you thinking through?
+8 more, not shown- Buttons and links
Accept analytics cookies
Reject analytics cookies
See what each cookie does
Product
Start free ↗
Business proposal
AI answer
Technical plan
Two SDRs will add $600k in pipeline within 90 days.1
Hiring is safer than keeping the agency.2
+2 more, not shown- Prices on the page
$85
$600
$0
$20
$100
Sections
6 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
comparison grid: 9 rows
Answers buyer objections
A few fair questions. How is this different from asking another AI? What can I review? Wha
proof1 of 4
Puts proof in the first viewport
2 Refinement reviews / month
offer2 of 2
Offers a free trial or free tier
Start free
Makes the pricing ladder explicit
free, $0/mo, $20/mo, $100/mo
checkout1 of 2
Offers a demo or docs entry point
docs link
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Trusted-by logo wall
1,484 of the 2,043 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 15 measured checks need work
Tap-target size (mobile)
mobile:176 of 230 interactive targets are under 44×44px on mobile.
smallest: “Features” at 60×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
13 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Label in name
8 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Oversized images
4 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Keyboard reachability
6 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Autocomplete hints
No autocomplete attributes across 4 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Clear7
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#edf0eb
bg#f8f9f6
surface#edf0eb
text#5c665f
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog23px
A subheading in their voice19px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
23pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Hanken Grotesk
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
