The Launch UX Index · July 2026

The state of launch-page UX.

Name: The Launch UX Index
Creator: UXXRAY

A living, measured benchmark of how recent Show HN & Product Hunt launches actually convert, 90 scored funnels, 94 crawled. Deterministic, evidence-backed, 0-hallucination.

scope: recent launches, not "the web"

74%

of launches surface zero social proof, no reviews, testimonials, or user counts

62%

land in the bottom score band; only 2 of 90 scored "Excellent"

publish a us-vs-them comparison table (93% won't name a rival)

11%

put social proof above the fold, where it's actually seen

use a countdown timer, a single launch in the whole corpus

22%

ship in Inter; 30% use an 8px corner, the launch monoculture

Leaderboard, the highest-scoring launches we've x-rayed

Two ways to win: structure (supabase.com, 95, zero testimonials) or proof (ryzesuperfoods.com, 90, eleven proof points). Most launches do neither.

Score	Launch	Band	Type	Proof
95	supabase.com	Excellent	saas	0
90	ryzesuperfoods.com	Excellent	ecommerce	11
85	clerk.com	Strong	saas	1
85	insightagent.app	Strong	saas	4
85	saveai.net	Strong	saas	4
85	windsurf.com	Strong	saas	0
80	pupgum.com	Strong	ecommerce	7
80	warp.dev	Strong	saas	2
75	castreader.com	Strong	saas	1
75	mintlify.com	Strong	saas	1

Full leaderboard (JSON) → · raw corpus stats (JSON) →

Read the analysis

The Launch Autopsy, we x-rayed 94 launches, and 74% ask you to trust them with empty hands →

Method: UXXRAY walks each funnel (landing → pricing → signup/checkout), captures every step, and extracts measured facts + a funnel-type-aware /100 score. Corpus: 94 recent launches, 128 scans, July 2026. Every figure here is reproducible from the JSON endpoints above. Numbers refresh when the corpus grows.