affiliate · Oct 18, 2026

birthdaywebsite.app

We found more conversion tactics here than on 60% of the 90 multi-step affiliate funnels we have measured.

4 conversion tactics detected

4 pages walked · measured by Roentgen 1.30.0

4 pages captured
15 UX checks
4 flagged

Put this x-ray to work Brief your AI X-ray your funnel

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

How this was measured

Every figure on this page was read off the live site by Roentgen 1.30.0 on 2026-10-18, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page76 links
Walkable, same site61 links
Matched a funnel step3 links
Pages captured, entry page included4 pages

What we found

4 of 10 applicable

birthdaywebsite.app shows 4 of the 10 tactics that apply to an affiliate funnel, and we did not see the other 6.

Proven on the page · 4

Compares itself against alternatives comparison table: Birthday website · Paper card · Video message · Party invite site

Answers buyer objections What is Birthday Website Maker? Birthday Website Maker is a tool for making a personal bir

Shows customer logos or a trusted-by claim logos: Powered by Startup Fast, Listed on Turbo0, Listed on ToolRain, NavFolders

Ranks options in a best-of list ranked list

Not seen on any step reached · 6

Press / "as seen in" 655 of the 2,583 funnels we checked

Proof above the fold 419 of the 2,586 funnels we checked

Usage / adoption proof 299 of the 2,196 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Affiliate disclosure 38 of the 156 affiliate funnels we checked

Outbound offer CTAs 7 of the 156 affiliate funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

Put these tactics to workBrief your AI X-ray your funnel

The funnel, frame by frame

4 steps walked

We walked 4 pages. Homepage / Lander runs the most named tactics (5), and 2 pages tie for the fewest (1).

Homepage / Lander

5 tactics · most on this funnel

$5.99 · subscription

ComparisonSubscriptionFAQLogo wallDemo / docs

Pricing

1 tactic

$5.99 · subscription

Demo / docs

Features

4 tactics

$5.99 · subscription

FAQTrust badgesLogo wallDemo / docs

Demo

1 tactic · fewest on this funnel

$5.99

Demo / docs

Also captured on mobile, 4 steps.

In their own words

32 quoted

Their headline: “Birthday Website Maker”

Their description: “Birthday Website Maker helps you create a personalized birthday website with photos, music, and a heartfelt letter. Preview free, then unlock and share with one link.”

All 32 quoted strings: title, description, headings, buttons and prices

Page title: Birthday Website Maker – Create a Birthday Surprise Website
Meta description: Birthday Website Maker helps you create a personalized birthday website with photos, music, and a heartfelt letter. Preview free, then unlock and share with one link.
Headline: Birthday Website Maker
Section headings: Make their birthday page right hereWhat is a birthday website?How Birthday Website Maker worksEight surprises. All of them yours.This is what they openFor every kind of birthdayOne page, many moodsExample pages+8 more, not shown
Buttons and links: IdeasLog inEN Switch languageSee an exampleTurn on ambient sound1 Birthday2 Surprises3 SendonNext+2 more, not shown
Prices on the page: $5.99

Borrow the wordingBrief your AI

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of birthdaywebsite.app — **Nav**0% down the page

Hero section of birthdaywebsite.app — **Hero**1% down the page

Pricing section of birthdaywebsite.app — **Pricing**6% down the page

Comparison section of birthdaywebsite.app — **Comparison**62% down the page

FAQ section of birthdaywebsite.app — **FAQ**75% down the page

Footer section of birthdaywebsite.app — **Footer**97% down the page

How well it’s built

15 run · 4 flagged

4 of 14 measured checks need work, and each comes with its fix

1 could not be measured, not counted either way

4 Need work
5 Worth knowing
5 Clear
1 Not measurable

Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Named controls
4 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.
What this measures
Oversized images
71 images are shipped at more than 2x the width shown.
“feature-letter-grok.jpg” is 1280px wide, displayed at 526px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures
Tap-target size (mobile)
187 of 239 interactive targets are under 44×44px on mobile.
smallest: “Toggle Mobile Menu” at 40×40px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

5 worth knowing, 5 clear, 1 not measurable

Worth knowing5

Line length
26 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Step heading levels one at a time; use CSS for size, not a deeper level.
What this measures
Render-blocking resources
6 stylesheets/scripts in <head> block first paint.

Defer non-critical JS (defer/async) and inline only critical CSS.
What this measures
Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.

Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
What this measures
Keyboard reachability
2 elements look clickable but cannot be reached by keyboard.
“Add photos”, “JPG, PNG, WebP, HEIC”

Use <button>/<a>, or add role + tabindex="0" and a key handler.
What this measures

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Not measurable1

Page weight
At least 4.0 MB across 126 measurable resources, but 110 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

What this measures

Hand the 4 fixes to your build agentBrief your AI

Brand kit

5 colour roles

We measured 4 colour roles on this funnel.

accent#f3e6da
bg#ffffff
surface#fbf6f0
text#555555

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

10pxAa

11pxAa

12pxAa

14pxAa

15pxAa

16pxAa

17pxAa

18pxAa

20pxAa

24pxAa

42pxAa

48pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Syne · DM Sans

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 9 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.