saas · Aug 15, 2026

botdesk.studio

70/100 Partial

Scores higher than 82% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 78%.

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 70 · mobile 70.

Walk 92 links on the entry page, 81 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

4 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 4 scans Same 6 conversion tactics detected since 2026-08-02.
  1. 6 tactics 2026-08-02
  2. 6 tactics 2026-08-03
  3. 6 tactics 2026-08-05
  4. 6 tactics 2026-08-15

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
8 tactics

$29 +8 more  ·  SAVE 17%  ·  subscription  ·  2 proof points

ReviewsComparisonFAQTrust badgesFree trialLogo wallPricing tiersDemo / docs
Compare
02

Compare

2 tactics

$29

ComparisonFree trial
Pricing
03

Pricing

▼ thinnest
2 tactics

$0 +3 more

Free trialPricing tiers

In their own words

40 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
AI Receptionist for Local Businesses 24/7 | BotDesk
Meta description
The 24/7 AI receptionist for local businesses: answers visitors and captures leads from $29/mo — price estimates and booking on higher plans. Trained on your site in 5 minutes.
Headline
The 24/7 AI Receptionist That Books the Job — Even When You're Closed
Section headings
How Much Revenue Are Missed Visitors Costing You?Why Businesses Choose BotDeskEnter your website. Get your chatbot in seconds.One chatbot. Everything your customers need.Everything included.Up and running in three steps.See How BotDesk Works In Real BusinessesHow BotDesk compares.+8 more, not shown
Buttons and links
More ▾Prefer a hand? Book a free setup callBook Free Setup CallGenerate my chatbot →Submit my review →MonthlyAnnual SAVE 17%Start 7-day free trial+2 more, not shown
Prices on the page
$29$3,248$38,970$1,500$100.$59$99$79+1 more, not shown

Sections

7 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of botdesk.studio
Nav0% down the page
Hero section of botdesk.studio
Hero0% down the page
Pricing section of botdesk.studio
Pricing8% down the page
Comparison section of botdesk.studio
Comparison38% down the page
Logos section of botdesk.studio
Logos46% down the page
FAQ section of botdesk.studio
FAQ74% down the page
Footer section of botdesk.studio
Footer96% down the page

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $29/mo, $59/mo, $99/mo

Action path2 of 4

Offers a free trial or free tier Start free
Offers a demo or docs entry point docs link

Trust & proof1 of 2

Shows customer logos or a trusted-by claim backed by

Friction reduction2 of 2

Answers buyer objections GOT QUESTIONS? Frequently asked questions How quickly can I set up a BotDesk chatbot? + Yo
Offers a free trial or free tier also shown under Action path

Value reinforcement1 of 2

Compares itself against alternatives comparison grid: 9 rows

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked
Lead-capture form 342 of the 1,393 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 12 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 11px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

4 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Tap-target size (mobile)

mobile:tap-target-size-mobile

191 of 265 interactive targets are under 44×44px on mobile.

smallest: “☰” at 36×30px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

4 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 0.1 MB across 9 measurable resources, but 26 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table home: comparison grid: 9 rowscomparison copy BotDesk vs the Average AI Chatbot: What’s Different

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#1f5aa8
accent#1f5aa8
bg#ffffff
surface#f7f8fa
text#55606c
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox45px
Jumps over the lazy dog38px
A subheading in their voice29px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
26pxAa
29pxAa
38pxAa
45pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
IBM Plex Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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