UXXRAY · facts, not opinions Browse x-rays →
Above-the-fold capture of botdesk.studio
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 23, 2026

botdesk.studio

saas · desktop · Roentgen 1.6

Biggest quick win

Smallest body text is 11px (base ~18px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

5 of 9 conversion signals detected

65 /100 coverage

Partial ★★★☆☆ weighted for impact · 5 measured categories

UXXRAY scans for 9 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.6; detection improves, so rescan anytime.

Score breakdown

  • Offer clarity 8/8
  • Action path 6/20
  • Trust & proof 6/11
  • Friction reduction 10/10
  • Value reinforcement 7/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

▲ strongest
8 tactics

$29 +8 more  ·  SAVE 17%  ·  subscription  ·  2 proof points

Sticky CTAReviewsComparisonFAQTrust badgesFree trialLogo wallPricing tiers
Compare
02

Compare

▼ thinnest
2 tactics

$29

ComparisonFree trial

Offer

how clearly they present the deal and its valuemeasured
8/8highpoints earned
  • Pricing tiersfree, $29/mo, $59/mo, $99/mo

Action

the path to convert. CTA, sign-up, checkoutmeasured
6/20partialpoints earned
  • Free trial / freemiumStart free

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

  • proof above the fold
  • lead-capture form
  • demo / docs entry

Trust

proof, social proof, and credibilitymeasured
6/11partialpoints earned
  • Trusted-by logo wall

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

  • usage / adoption proof

Friction

objections answered, barriers removedmeasured
10/10highpoints earned
  • FAQ / objection handling
  • Free trial / freemiumStart free

Value

why it’s worth it. comparison and reinforcementmeasured
7/10highpoints earned
  • Us-vs-them comparisoncomparison grid: 9 rowscomparison grid: 8 rows

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

  • usage / adoption proof

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
1 flag · 6 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)

99% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size

Smallest body text is 11px (base ~18px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

7 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 3 content images carry alt text.

Playbook match

which funnel play this page runs — measured, evidence-quotedderived
MATCH Playbook #3 — Intent-Match Funnel

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table home: comparison grid: 9 rowscomparison copy BotDesk vs the Average Chatbot — What Makes It Better | BotDesk

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#1f5aa8
accent#1f5aa8
bg#ffffff
surface#edf0f4
text#55606c
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox45px
Jumps over the lazy dog38px
A subheading in their voice29px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
botdesk.studio · 5/9 tactics · 2 proof templates · evidence-backed 
# Agent Brief. build in the style of botdesk.studio

> Machine-extracted from a live on-demand funnel teardown (2026-07-23). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Compare

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 76.5% | background |
| `#edf0f4` | 10.1% | background |
| `#f7f8fa` | 6.8% | background |
| `#1f5aa8` | 5.5% | accent/brand |
| `#22c55e` | 0.7% | accent/brand |
| `#161b21` | 0.3% | support |
| `#f4f4f8` | 0.1% | background |
| `#000000` | 0% | support |

Curated roles: `primary=#1f5aa8` · `accent=#1f5aa8` · `bg=#ffffff` · `surface=#edf0f4` · `text=#55606c`

## Type
- Display: `IBM Plex Sans`
- Body: `IBM Plex Sans`
- Size scale (px): 12, 13, 14, 15, 16, 17, 18, 19, 26, 29, 38, 45
- Radius (px): 8, 10, 12, 14, 50, 100

## Patterns detected (fact-based). 5/9
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison grid: 9 rows; p2: comparison grid: 8 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: GOT QUESTIONS? Frequently asked questions How quickly can I set up a BotDesk chatbot? + Yo)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start free; p2: Start free)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: backed by)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $29/mo, $59/mo, $99/mo)_

## Proof language (harvested strings → templates)
- `Money-Back Guarantee`. e.g. "Money-Back Guarantee"
- `SAVE {N}%`. e.g. "SAVE 17%"

## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 2 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.