The funnel, frame by frame see their whole funnel without clicking through it. scored step by step measured Desktop 4 steps
⤢
01
Homepage / Lander
$1,949 +14 more · 25% Off · subscription · 1 proof point
Press Logo wall Express pay
⤢
02
Collections
$1,949 +24 more · 25% Off · subscription · 1 proof point
Logo wall Express pay
⤢
03
Products ▲ strongest
$1,149 +2 more · 25% Off · subscription · 2 proof points
Reviews Trust badges Logo wall Express pay
⤢
04
Compare Collections ▼ thinnest
$1,949 +12 more · 25% Off · subscription · 1 proof point
Logo wall Express pay
Offer how clearly they present the deal and its value measured
6/18 partial points earned
Anchor / strikethrough pricing $1,719 / 25% Off 25% Off
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
per-unit price anchor
we have this →
free shipping
we have this →
subscription / auto-ship
we have this →
Action the path to convert. CTA, sign-up, checkout measured
13/13 high points earned
Proof above the fold (287 Reviews) Express wallets
Trust proof, social proof, and credibility measured
6/17 partial points earned
On-page review wall 4 review elements
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
proof at every step
we have this →
money-back guarantee
we have this →
Friction objections answered, barriers removed measured
5/15 partial points earned
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
FAQ / objection handling
we have this →
free shipping
we have this →
Value why it’s worth it. comparison and reinforcement measured
0/15 none points earned
No signals detected for this category on the captured funnel.
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
us-vs-them comparison
we have this →
stacked free gifts
we have this →
per-unit price anchor
we have this →
Risk & Urgency risk reversal and reasons to act now measured
0/10 none points earned
No signals detected for this category on the captured funnel.
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
money-back guarantee
we have this →
countdown / urgency timer
we have this →
UX signals measured UX quality. contrast · mobile · type · a11y · layout measured
Leaky
5 flags · 12 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
90% of measurable text passes WCAG AA. 4+ runs fail. 61% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Storage” at 1:1 (28px, #ffffff on #ffffff). needs 3:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length. is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 11px (base ~20px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NEEDS WORK Line height
Body line-height is 1.1×. tight enough to hurt readability.
Set body line-height to ~1.4-1.6×.
NOTE Line length
23 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 245 content images carry alt text.
NOTE Form labels
8 form fields rely on placeholder text as the only label.
Back placeholders with a real <label>. placeholder text vanishes on input.
NEEDS WORK Named controls
1 button/link has no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
NOTE Link text
1 link uses generic text (“click here” / “learn more”).
Make link text describe its destination out of context.
NOTE Heading structure
The landing page has no <h1>.
Use exactly one <h1> as the page’s title.
Layout integrity Horizontal overflow at the capture width.
NEEDS WORK Horizontal overflow
The page scrolls ~104px horizontally at 1440px wide. content spills past the viewport.
Find the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox55px
Jumps over the lazy dog45px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report. copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
burrow.com · 4/13 tactics · 2 proof templates · evidence-backed
Copy report →
# Agent Brief. build in the style of burrow.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-19). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products → Compare Collections
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 47.3% | background |
| `#f5f3f1` | 26.8% | background |
| `#383633` | 9.2% | support |
| `#514f4d` | 7.9% | support |
| `#562e20` | 7.8% | support |
| `#902c01` | 0.6% | accent/brand |
| `#f7eee3` | 0.3% | background |
| `#eaddc5` | 0.1% | background |
Curated roles: `primary=#562e20` · `accent=#562e20` · `bg=#ffffff` · `surface=#f5f3f1` · `text=#262626`
## Type
- Display: `Suisse Intl`
- Body: `Suisse Intl`
- Size scale (px): 11, 12, 13, 14, 15, 16, 18, 28, 30, 40, 45, 55
- Radius (px): 1, 2, 3, 30, 50
## Patterns detected (fact-based). 4/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $1,719 / 25% Off; p2: $1,719 / 25% Off; p3: 25% Off)_
- **On-page review wall**. An embedded wall of customer reviews. _(p3: 4 review elements)_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(home: Shop Pay; p2: Shop Pay; p3: Shop Pay)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: (287 Reviews))_
## Proof language (harvested strings → templates)
- `{N}% Off`. e.g. "25% Off"
- `{N} Reviews`. e.g. "287 Reviews"
## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 2 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.
