ecommerce · Sep 20, 2026
We found more conversion tactics here than on 86% of the 223 multi-step e-commerce funnels we have measured.
7 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 88% of them.
Walk 291 links on the entry page, 283 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
$1,949 / $1,739 / $1,719 / $2,749 / $2,869 / $3,779 / 40% Off
4 review elements
Shop Pay
+ 4 more with evidence
+ 5 more
+ 4 more
+ 1 more step
Shop modular furniture designed for modern living. Customizable sofas, sectionals, and storage with tool-free…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
$2000 +24 more · 40% Off · subscription · 3 proof points
$2000 +24 more · 40% Off · subscription · 3 proof points
$2000 +6 more · 40% Off · subscription · 4 proof points
$2000 +23 more · 40% Off · subscription · 3 proof points
$2000 +24 more · 40% Off · subscription · 3 proof points
$2000 +24 more · 40% Off · subscription · 3 proof points
$2000 +6 more · 40% Off · subscription · 4 proof points
$2000 +23 more · 40% Off · subscription · 3 proof points
the entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionBurrow | Modular Furniture & Sofas with Tool-Free Assembly
Shop modular furniture designed for modern living. Customizable sofas, sectionals, and storage with tool-free assembly, performance fabrics, and endless configurations.
We've rethought everything — starting with modularity.
Furniture Designed for modern life at home
Fast, affordable shipping
Up To 40% Off Modular Seating
Up to 40% Off Sleeper Sofas
Up To 60% Outdoor Essentials
Up To 40% Off Storage
30% Off Dining
Up to 50% Off Warehouse
SUBSCRIBE
Shop Sale
Shop Bestsellers
SHOP NOW
$2000
$1,267
$1,364
$1,949
$1,130
$1,217
$1,739
$1,031+17 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion4 review elements
(299 Reviews)
press: Forbes logo, Forbes logo
Ends Tonight
$1,949 / $1,739 / $1,719 / $2,749 / $2,869 / $3,779 / 40% Off
free shipping
Shop Pay
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 18 measured checks need work1 could not be measured — not counted either way
72% of measurable text passes WCAG AA. 4+ runs fail. 60% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Storage” at 1:1 (28px, #ffffff on #ffffff). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.1×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
The page scrolls ~104px horizontally at 1440px wide. content spills past the viewport.
FixFind the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.
148 images are shipped at more than 2x the width shown.
“shop-pay-logo-CJ17k_2j.svg” is 4317px wide, displayed at 92px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
380 of 632 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 36×29px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
28 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:8 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:5 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:At least 4.1 MB across 219 measurable resources, but 830 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
