ecommerce · Aug 3, 2026

cometeer.com

25/100 Sparse

Scores higher than 13% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 43%.

3 conversion tactics detected
3 pages captured
11 UX checks
4 flagged

How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 25 · mobile 25.

Walk 106 links on the entry page, 97 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

4 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 4 scans Same 3 conversion tactics detected since 2026-07-19.

3 tactics 2026-07-19
→
3 tactics 2026-07-30
→
3 tactics 2026-08-02
→
3 tactics 2026-08-03

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

3 tactics

$99 +3 more

FAQFree shippingLogo wall

Pages

3 tactics

$99 +1 more · subscription

FAQFree shippingLogo wall

Products

3 tactics

$100 · 24% off · subscription · 1 proof point

FAQFree shippingLogo wall

In their own words

30 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Cometeer
Headline: Cometeer
Section headings: Build Your BoxCurated BoxesGive a GiftHow It WorksThe perfect cup — every time.Specialty coffee has never been this easy (or delicious).Cometeer FAQsMensur Aba Hika+7 more, not shown
Buttons and links: SHOP WORLD MUGSHOP ALL COFFEEMEMBERSHIP — $79ONE TIME PURCHASE — $99EXPLORE ROASTERSView Cart 0Shop GiftsSHOP DISCOVERY BOX
Prices on the page: $99$79$2$20

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Price anchor element — **Price anchor**“$99”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity2 of 4

Anchors the price against a higher original $99

Offers free shipping Free Shipping

Friction reduction2 of 3

Answers buyer objections Cometeer FAQs Is this instant or freeze-dried? Why are your capsules frozen? What happens

Offers free shipping also shown under Offer clarity

What we didn’t find

12 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see12 of 15 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

On-page review wall 91 of the 185 ecommerce funnels we checked

Express wallets 31 of the 185 ecommerce funnels we checked

Money-back guarantee 31 of the 185 ecommerce funnels we checked

Proof at every step 27 of the 185 ecommerce funnels we checked

Countdown / urgency timer 15 of the 185 ecommerce funnels we checked

Per-unit price anchor 9 of the 185 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 12 measured checks need work

Body text size

type:body-text-size

Smallest body text is 10px (base ~16px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 6.7 MB across 488 measurable resources. 936 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources

weight:render-blocking-resources

9 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

30 images are shipped at more than 2x the width shown.

“vacation.svg?crop=center&height=32&v=174” is 540px wide, displayed at 12px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

101 of 141 interactive targets are under 44×44px on mobile.

smallest: “Open cart” at 16×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

10 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Keyboard reachability

16 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Inline validation

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #4 — Quiz Funnelstrategy guide

Quiz Funnel mechanism detected — the visitor is asked to self-segment

quiz CTA Build Your Box

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.