ecommerce · Sep 20, 2026

cometeer.com

We found more conversion tactics here than on 36% of the 223 multi-step e-commerce funnels we have measured.

3 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

3 conversion tactics detected
3 pages captured
11 UX checks
3 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 20% of them.

Walk 106 links on the entry page, 91 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

Proven on the page
3 conversion tactics detected, each backed by text on the page

Anchors the price against a higher original
$99
Offers free shipping
Free Shipping
Answers buyer objections
Cometeer FAQs Is this instant or freeze-dried? Why are your capsules frozen? What happens

See all 3
Not seen
12 of 15 applicable tactics we checked for and did not see

Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.
Proof above the fold
Social proof rendered within the first viewport on at least one step.

+ 9 more

See what we looked for
Flagged
4 of 12 build checks flagged, each with a fix

Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Page weight
At least 5.1 MB across 514 measurable resources. 948 cross-origin resources did not expos…
Oversized images
30 images are shipped at more than 2x the width shown.

+ 1 more

See the fixes
Walked
3 pages walked, Homepage / Lander to Products

Step 1
Homepage / Lander
Step 2
Pages
Step 3
Products

Walk it frame by frame
In their words
The headline: Cometeer

Prices shown
$99 · $79 · $2

Read every quote

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

5 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 5 scans Same 3 conversion tactics detected since 2026-07-19.

3 tactics 2026-07-19
→
3 tactics 2026-07-30
→
3 tactics 2026-08-02
→
3 tactics 2026-08-03
→
3 tactics 2026-09-20

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

3 tactics

$99 +3 more

FAQFree shippingLogo wall

Pages

3 tactics

$99 +1 more · subscription

FAQFree shippingLogo wall

Products

3 tactics

$100 · 24% off · subscription · 1 proof point

FAQFree shippingLogo wall

In their own words

30 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Cometeer
Headline: Cometeer
Section headings: Build Your BoxCurated BoxesGive a GiftHow It WorksThe perfect cup — every time.Specialty coffee has never been this easy (or delicious).Cometeer FAQsThe Big Chlebowski+7 more, not shown
Buttons and links: SHOP WORLD MUGSHOP ALL COFFEEMEMBERSHIP — $79ONE TIME PURCHASE — $99EXPLORE ROASTERSView Cart 0Shop GiftsSHOP DISCOVERY BOX
Prices on the page: $99$79$2$20

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measured

Hero section of cometeer.com — **Hero**1% down the page

FAQ section of cometeer.com — **FAQ**34% down the page

Footer section of cometeer.com — **Footer**94% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Price anchor element — **Price anchor**“$99”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

offer2 of 4

Anchors the price against a higher original $99

Offers free shipping Free Shipping

objection1 of 2

Answers buyer objections Cometeer FAQs Is this instant or freeze-dried? Why are your capsules frozen? What happens

What we didn’t find

12 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see12 of 15 applicable

Press / "as seen in" 673 of the 2,522 funnels we checked

Us-vs-them comparison 467 of the 2,525 funnels we checked

Proof above the fold 406 of the 2,525 funnels we checked

Scarcity / urgency copy 131 of the 2,522 funnels we checked

On-page review wall 101 of the 251 ecommerce funnels we checked

Express wallets 46 of the 251 ecommerce funnels we checked

Money-back guarantee 33 of the 251 ecommerce funnels we checked

Proof at every step 28 of the 251 ecommerce funnels we checked

Countdown / urgency timer 24 of the 251 ecommerce funnels we checked

Per-unit price anchor 12 of the 251 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 12 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 5.1 MB across 514 measurable resources. 948 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

30 images are shipped at more than 2x the width shown.

“vacation.svg?crop=center&height=32&v=174” is 540px wide, displayed at 12px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

101 of 141 interactive targets are under 44×44px on mobile.

smallest: “Open cart” at 16×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

10 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

7 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Keyboard reachability

16 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Inline validation

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #4 — Quiz Funnelstrategy guide

Quiz Funnel mechanism detected — the visitor is asked to self-segment

quiz CTA Build Your Box

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.