ecommerce · Sep 23, 2026

crowdcow.com

We found more conversion tactics here than on 56% of the 223 multi-step e-commerce funnels we have measured.

4 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

Put this x-ray to work Brief your AI X-ray your funnel
How this was measured

Measured by Roentgen 1.27.0 on 2026-09-23. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 34% of them.

Walk 199 links on the entry page, 169 walkable. 6 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Anchors the price against a higher original
    $346.75 / $155.33 / $253.10 / $24.49 / $27.46 / $14.99 / 27% OFF
    Offers free shipping
    Free shipping
    Answers buyer objections
    FAQ Your Questions Answered Is ribeye a good cut of steak? Is sirloin or ribeye better? Is

    + 1 more with evidence

    See all 4

  2. Not seen

    11 of 15 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 8 more

    See what we looked for

  3. Flagged

    5 of 12 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    94% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 12px, below the 13px floor this check uses.
    Page weight
    At least 7.1 MB across 380 measurable resources. 465 cross-origin resources did not expos…

    + 2 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Shop

    Step 1
    Homepage / Lander
    Step 2
    Collections
    Step 3
    Deals

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Your Table Just Got an Upgrade.

    Promise
    Crowd Cow delivers the very best craft meat from the farm to your table
    Prices shown
    $1,560

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

6 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected 5 → 4 across 6 scans since 2026-07-21. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 5 tactics 2026-07-21
  2. 5 tactics 2026-07-29
  3. 5 tactics 2026-07-30
  4. 3 tactics 2026-08-02
  5. 5 tactics 2026-08-03
  6. 4 tactics 2026-09-23

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
4 tactics

$1,560  ·  subscription  ·  2 proof points

Sticky CTATrust badgesFree shippingLogo wall
Collections
02

Collections

▼ thinnest
2 tactics

$1,560 +24 more  ·  27% OFF  ·  subscription  ·  1 proof point

Sticky CTALogo wall
Deals
03

Deals

3 tactics

$1,560 +24 more  ·  25% OFF  ·  subscription  ·  2 proof points

Sticky CTAFree shippingLogo wall
Shop
04

Shop

4 tactics

$1,560 +24 more  ·  20% OFF  ·  subscription  ·  1 proof point

Sticky CTAFAQFree shippingLogo wall

In their own words

29 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Crowd Cow: Premium Meat, Wagyu & Seafood Delivery
Meta description
Crowd Cow delivers the very best craft meat from the farm to your table
Headline
Your Table Just Got an Upgrade.
Section headings
Free favorites in every order. For life.Fresh Finds & RestocksWhat We're EatingKagoshima KuroushiOur Favorite RecipesCreating a meaningful connection between you and your food.WagyuBest Sellers+5 more, not shown
Buttons and links
ShopCookingAboutBack to SchoolSearch...Get deals and updatesShop now →Get StartedShop Back to SchoolClaim My Offer+2 more, not shown
Prices on the page
$1,560

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Hero section of crowdcow.com
Hero1% down the page
Logos section of crowdcow.com
Logos9% down the page
Pricing section of crowdcow.com
Pricing15% down the page
CTA section of crowdcow.com
CTA27% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$346.75”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

urgency1 of 2

Signals scarcity without a live clock LIMITED TIME

offer2 of 4

Anchors the price against a higher original $346.75 / $155.33 / $253.10 / $24.49 / $27.46 / $14.99 / 27% OFF
Offers free shipping Free shipping

objection1 of 2

Answers buyer objections FAQ Your Questions Answered Is ribeye a good cut of steak? Is sirloin or ribeye better? Is

What we didn’t find

11 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see11 of 15 applicable

Press / "as seen in" 673 of the 2,522 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
On-page review wall 101 of the 251 ecommerce funnels we checked
Express wallets 46 of the 251 ecommerce funnels we checked
Money-back guarantee 33 of the 251 ecommerce funnels we checked
Proof at every step 28 of the 251 ecommerce funnels we checked
Countdown / urgency timer 24 of the 251 ecommerce funnels we checked
Per-unit price anchor 12 of the 251 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 12 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

94% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Farm Spotlight” at 1.96:1 (12px, #b8aea5 on #f4f3ef). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 7.1 MB across 380 measurable resources. 465 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

44 images are shipped at more than 2x the width shown.

“e287e3245d552f420f0f7f2c8bb117ca2a8fe41d” is 1875px wide, displayed at 150px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

477 of 552 interactive targets are under 44×44px on mobile.

smallest: “Shop now →” at 67×17px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Heading levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Render-blocking resources

5 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#450002
bg#ffffff
surface#f4f3ef
text#131313
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox90px
Jumps over the lazy dog48px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
24pxAa
48pxAa
90pxAa
WEIGHTS
Aa400
Aa500
Aa700
Aa800
FAMILIES
Header
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Similar crawls