ecommerce · Sep 20, 2026

dailyharvest.com

We found more conversion tactics here than on 56% of the 223 multi-step e-commerce funnels we have measured.

4 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

4 conversion tactics detected
4 pages captured
15 UX checks
5 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 34% of them.

Walk 106 links on the entry page, 93 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

Proven on the page
4 conversion tactics detected, each backed by text on the page

Anchors the price against a higher original
10% off
Offers free shipping
Free shipping
Answers buyer objections
FAQS Will this be enough food? Will I get the same food each week? What if I don't like so

+ 1 more with evidence

See all 4
Not seen
11 of 15 applicable tactics we checked for and did not see

Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.
Proof above the fold
Social proof rendered within the first viewport on at least one step.

+ 8 more

See what we looked for
Flagged
5 of 15 build checks flagged, each with a fix

Text contrast (WCAG AA)
94% of measurable text passes WCAG AA. 4+ runs fail. 33% of text was unmeasurable (over i…
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Named controls
4 buttons/links have no accessible name (icon-only, no aria-label).

+ 2 more

See the fixes
Walked
4 pages walked, Homepage / Lander to Cart

Step 1
Homepage / Lander
Step 2
Collections
Step 3
Products

+ 1 more step

Walk it frame by frame
In their words
The headline: LET'S GET REAL

Promise
Your daily nourishment routine, simplified. A health food delivery service built on protein, smoothies, oat b…
Prices shown
$100 · $25 · $109.49

Read every quote

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

5 scans

this funnel’s coverage score across measured re-scans

measured

1 more tactic detected 3 → 4 across 5 scans since 2026-07-18. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.

3 tactics 2026-07-18
→
4 tactics 2026-07-30
→
4 tactics 2026-08-02
→
4 tactics 2026-08-03
→
4 tactics 2026-09-20

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

5 tactics

$100 +8 more · 10% off · subscription · 2 proof points

Sticky CTAFree giftSubscriptionLogo wallUsage proof

Collections

4 tactics

$100 +1 more · 10% off · subscription · 2 proof points

Sticky CTAFree giftSubscriptionLogo wall

Products

▲ strongest

6 tactics

$100 +7 more · 10% off · subscription · 2 proof points

Sticky CTAFree giftSubscriptionFAQFree shippingLogo wall

Cart

▼ thinnest

4 tactics

$25

Sticky CTAFree giftSubscriptionLogo wall

In their own words

32 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Organic Smoothies, Oat Bowls & Elixirs | Daily Harvest
Meta description: Your daily nourishment routine, simplified. A health food delivery service built on protein, smoothies, oat bowls, elixirs, and boosters. No subscription needed
Headline: LET'S GET REAL
Section headings: Get ‘em While They’re Warm- and Free.SHOP COLLECTIONSWHAT'SIN THE CUPGROWN FOR THIS MOMENT. FROZEN TO PRESERVE IT.DIETITIAN-DEVELOPEDWHAT BRINGS YOU HERE?DAILY HARVEST IS NOW HSA/FSA ELIGIBLE
Buttons and links: SHOP NOWProductsBundlesYour cartVIEW CART VIEW BOXBUILD YOUR BOXSHOP THE BAKE SALELEARN MOREDETOX BUNDLEBEST SELLERS+2 more, not shown
Prices on the page: $100$25$109.49$9.12$120.99$8.64$60.99$8.71+1 more, not shown

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of dailyharvest.com — **Nav**0% down the page

Hero section of dailyharvest.com — **Hero**0% down the page

Footer section of dailyharvest.com — **Footer**94% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Price anchor element — **Price anchor**“$390”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

urgency1 of 2

Signals scarcity without a live clock Limited Time

offer2 of 4

Anchors the price against a higher original 10% off

Offers free shipping Free shipping

objection1 of 2

Answers buyer objections FAQS Will this be enough food? Will I get the same food each week? What if I don't like so

What we didn’t find

11 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see11 of 15 applicable

Press / "as seen in" 673 of the 2,522 funnels we checked

Us-vs-them comparison 467 of the 2,525 funnels we checked

Proof above the fold 406 of the 2,525 funnels we checked

On-page review wall 101 of the 251 ecommerce funnels we checked

Express wallets 46 of the 251 ecommerce funnels we checked

Money-back guarantee 33 of the 251 ecommerce funnels we checked

Proof at every step 28 of the 251 ecommerce funnels we checked

Countdown / urgency timer 24 of the 251 ecommerce funnels we checked

Per-unit price anchor 12 of the 251 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 15 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

94% of measurable text passes WCAG AA. 4+ runs fail. 33% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Protein Smoothies” at 1:1 (40px, #fdf6f3 on #fdf6f3). needs 3:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 12.0 MB across 617 measurable resources. 1110 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

27 images are shipped at more than 2x the width shown.

“241120_CL_DH_ProteinSmoothies_04_PDP_Dec” is 1440px wide, displayed at 100px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Worth knowing7

Line length

9 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

7 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Landmark regions

No <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Autocomplete hints

No autocomplete attributes across 31 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Clear3

Mobile viewport · Language declared · Image alt text

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #4 — Quiz Funnelstrategy guide

Quiz Funnel mechanism detected — the visitor is asked to self-segment

quiz CTA BUILD YOUR BOX

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.