Body text size
type:Smallest sampled text is 8px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
4 tactics
$100 +2 more
saas · Sep 24, 2026
dashpup.ai
We found more conversion tactics here than on 10% of the 1,301 multi-step SaaS funnels we have measured.
3 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-24. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,705 multi-step funnels, more conversion tactics than 20% of them.
Walk 48 links on the entry page, 38 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Questions teams ask Do I need to be technical? + How is Dash different from ChatGPT? + How
- Offers a free trial or free tier
No credit card
- Shows customer logos or a trusted-by claim
used by
-
Not seen
8 of 11 applicable tactics we checked for and did not see
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
+ 5 more
-
Flagged
6 of 14 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 78% of measurable text passes WCAG AA. 4+ runs fail. 23% of text was unmeasurable (over i…
- Body text size
- Smallest sampled text is 8px, below the 13px floor this check uses.
- Line height
- Body line-height is 1×, tight enough to hurt readability.
+ 3 more
-
Walked
4 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Features
- Step 3
- Use Cases
+ 1 more step
-
In their words
The headline:
The best hire your team will make this year.
- Promise
Dash is an AI teammate in Slack and Microsoft Teams. Ask in your channel, share skills, connect 3,000+ tools.…
- Prices shown
- $100 · $1.42 · $386
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
32 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
AI Teammate for Slack and Microsoft Teams | Dash
- Meta description
Dash is an AI teammate in Slack and Microsoft Teams. Ask in your channel, share skills, connect 3,000+ tools. Get started with free credits, no card.
- Headline
The best hire your team will make this year.
- Section headings
Set up once. Used by everyone.
Get the Monday update automatically.
Publish products with your approval.
Keep the shared inbox moving.
More work off your plate. More done with Dash.
Get started in three steps.
Your business. Dash on the team.
Security you can verify. Control you keep.
+8 more, not shown- Buttons and links
Get started for free
Slack
Microsoft Teams
Unreads 3
Threads
1
Dash
Get started for free ↗
View all use cases
Dismiss
- Prices on the page
$100
$1.42
$386
Sections
6 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Questions teams ask Do I need to be technical? + How is Dash different from ChatGPT? + How
proof1 of 4
Shows customer logos or a trusted-by claim
used by
offer1 of 2
Offers a free trial or free tier
No credit card
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
Pricing tiers
848 of the 1,623 SaaS funnels we checked
Press / "as seen in"
608 of the 2,330 funnels we checked
Demo / docs entry
559 of the 1,631 funnels we checked
Lead-capture form
415 of the 1,631 funnels we checked
Us-vs-them comparison
413 of the 2,334 funnels we checked
Proof above the fold
343 of the 2,334 funnels we checked
Usage / adoption proof
272 of the 1,947 funnels we checked
Scarcity / urgency copy
118 of the 2,330 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 13 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:78% of measurable text passes WCAG AA. 4+ runs fail. 23% of text was unmeasurable (over images/gradients). not counted either way.
worst: “+12%” at 2.25:1 (13px, #00b7af on #f1f2fe). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Line height
type:Body line-height is 1×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Render-blocking resources
weight:14 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:364 images are shipped at more than 2x the width shown.
“dash-avatar.png” is 1569px wide, displayed at 34px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:145 of 191 interactive targets are under 44×44px on mobile.
smallest: “Open menu” at 36×36px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
8 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
29 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 1.2 MB across 114 measurable resources, but 227 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#461348
bg#ffffff
surface#f6f9fe
text#01111e
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox52px
Jumps over the lazy dog21px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
20pxAa
21pxAa
52pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa650
Aa700
FAMILIES
Josefin Sans · SUSE
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
