saas · Sep 17, 2026

locuta.in

We found more conversion tactics here than on 68% of the 1,301 multi-step SaaS funnels we have measured.

6 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,705 multi-step funnels, more conversion tactics than 73% of them.

Walk 14 links on the entry page, 10 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    6 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently asked questions.
    Offers a free trial or free tier
    Free Trial
    Shows customer logos or a trusted-by claim
    logo wall (4 distinct marks)

    + 3 more with evidence

    See all 6

  2. Not seen

    5 of 11 applicable tactics we checked for and did not see

    Demo / docs entry
    A "book a demo" or documentation / API entry point.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 2 more

    See what we looked for

  3. Flagged

    4 of 13 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    34% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Landmark regions
    No <header> or <footer> landmark. screen-reader users cannot jump between regions.

    + 1 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Auth

    Step 1
    Homepage / Lander
    Step 2
    Pricing
    Step 3
    Use Cases

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Master your speaking skills.

    Promise
    Practice real-world speaking scenarios with personalized AI-powered feedback. Build confidence in public spea…
    Prices shown
    $0 · $11.99 · $19.99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

$0 +5 more  ·  40% off  ·  1 proof point

FAQPressFree trialLogo wallPricing tiers
Pricing
02

Pricing

3 tactics

$0 +5 more  ·  40% OFF  ·  1 proof point

Trust badgesFree trialPricing tiers
Use Cases
03

Use Cases

▼ thinnest
0 tactics

no named tactics detected on this step

Auth
04

Auth

1 tactic
Free trial

In their own words

37 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Locuta - Master Your Speaking Skills with AI
Meta description
Practice real-world speaking scenarios with personalized AI-powered feedback. Build confidence in public speaking, storytelling, workplace communication, and more.
Headline
Master your speaking skills.
Section headings
Communication is the skill that moves careers.Built to make you a confident communicator.Collect a sticker every day you show up.Four taps. Sixty seconds.Pick a path. Level it up.Six voices. Your kind of energy.Start free. Keep improving.Frequently asked questions.+8 more, not shown
Buttons and links
New topicRECORD 30 SECONDSHow does the AI coaching work? –Do I need special equipment? +How fast will I improve? +Can I cancel anytime? +Is my voice data private? +START PRACTICINGSTART 14 DAYS FREE TRIALSTART FREE+2 more, not shown
Prices on the page
$0$11.99$19.99$143.88$16.99$21.99

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of locuta.in
Nav1% down the page
Hero section of locuta.in
Hero2% down the page
Pricing section of locuta.in
Pricing69% down the page
FAQ section of locuta.in
FAQ82% down the page
CTA section of locuta.in
CTA94% down the page
Footer section of locuta.in
Footer96% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$19.99”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently asked questions.

proof2 of 4

Shows customer logos or a trusted-by claim logo wall (4 distinct marks)
Shows press logos or an as-seen-in claim featured on

offer2 of 2

Offers a free trial or free tier Free Trial
Makes the pricing ladder explicit free, $11.99/mo, $16.99/mo

checkout1 of 2

Lead-capture form text, email, password

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Demo / docs entry 559 of the 1,631 funnels we checked
Us-vs-them comparison 413 of the 2,334 funnels we checked
Proof above the fold 343 of the 2,334 funnels we checked
Usage / adoption proof 272 of the 1,947 funnels we checked
Scarcity / urgency copy 118 of the 2,330 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 12 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

34% of measurable text passes WCAG AA. 4+ runs fail.

worst: “FRI” at 1.86:1 (11px, #b5c2aa on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Landmark regions

structure:landmark-regions

No <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

31 of 54 interactive targets are under 44×44px on mobile.

smallest: “Terms” at 35×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

2 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Oversized images

1 image is shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable1

Page weight

At least 0.6 MB across 79 measurable resources, but 76 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#3fce6f
accent#3fce6f
bg#ffffff
surface#fbfdfa
text#7d8a75
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox42px
Jumps over the lazy dog20px
A subheading in their voice19px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
20pxAa
42pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa800
Aa900
FAMILIES
Baloo 2 · Nunito
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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