ecommerce · Sep 3, 2026

elfnames.wiki

5/100 Sparse

Scores higher than 3% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 7%.

2 conversion tactics detected
2 pages captured
10 UX checks
3 flagged

How this was measured

Measured by Roentgen 1.27.0 on 2026-09-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 5 · mobile 5.

Walk 54 links on the entry page, 50 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▼ thinnest

2 tactics

PressLogo wall

Pricing

▲ strongest

3 tactics

$2.99 +5 more

FAQTrust badgesPress

In their own words

27 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Elf Names - AI Elf Name Generator & Encyclopedia | Elf Names Wiki
Meta description: Generate unique elf names with AI. Explore elven names with meanings and pronunciations for D&D, Lord of the Rings, Elder Scrolls, and fantasy RPGs.
Headline: Elf Names
Section headings: AI Elf Name GeneratorExplore Elf Sub-RacesPopular Elf NamesThe Complete Guide to Elf NamesWood ElfDark ElfHigh ElfHalf-Elf+4 more, not shown
Buttons and links: Sign inSingle Names FreeElf Family 2 creditsSelect a sub-race...MaleFemaleNeutralElegantNatureWarrior+2 more, not shown

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of elfnames.wiki — **Nav**0% down the page

Hero section of elfnames.wiki — **Hero**1% down the page

Footer section of elfnames.wiki — **Footer**93% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Friction reduction1 of 3

Answers buyer objections Frequently Asked Questions

What we didn’t find

13 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see13 of 15 applicable

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Anchor / strikethrough pricing 98 of the 185 ecommerce funnels we checked

On-page review wall 91 of the 185 ecommerce funnels we checked

Free shipping 72 of the 185 ecommerce funnels we checked

Express wallets 31 of the 185 ecommerce funnels we checked

Money-back guarantee 31 of the 185 ecommerce funnels we checked

Proof at every step 27 of the 185 ecommerce funnels we checked

Countdown / urgency timer 15 of the 185 ecommerce funnels we checked

Per-unit price anchor 9 of the 185 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 11 measured checks need work

Body text size

type:body-text-size

Smallest body text is 8px (base ~20px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

10 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

12 images are shipped at more than 2x the width shown.

“feature-badge-dark.webp” is 2400px wide, displayed at 160px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

186 of 211 interactive targets are under 44×44px on mobile.

smallest: “Toggle navigation menu” at 40×40px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Line length

15 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#c9a84c

accent#c9a84c

bg#0a1a0a

surface#0a1a0a

text#b8b5ae

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox60px

Jumps over the lazy dog30px

A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

8pxAa

10pxAa

11pxAa

12pxAa

14pxAa

16pxAa

18pxAa

20pxAa

24pxAa

30pxAa

60pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Cinzel · Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel