saas · Aug 9, 2026

faceswaply.com

50/100 Thin

Scores above 48% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 37%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 50 links seen, 39 walkable, 1 matched, and we walked 2 pages.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
5 tactics

$9.90 +4 more  ·  subscription  ·  1 proof point

Sticky CTAFAQTrust badgesFree trialLogo wall
Pricing
02

Pricing

▲ strongest
6 tactics

$9.90 +4 more  ·  subscription  ·  1 proof point

Sticky CTAFAQTrust badgesFree trialLogo wallPricing tiers

In their own words

36 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
FaceSwaply: AI Face and Photo Editing Tools · FaceSwaply
Meta description
Explore FaceSwaply's browser-based AI photo tools for face swap, portrait repair, image restoration, upscaling, headshots, hairstyles, and virtual try-on.
Headline
AI face and photo editing tools for realistic transformations
Section headings
Choose the AI photo workflow you needFrom believable swaps to finished portraitsKeep the target photo believableRestore soft or damaged facesCreate a polished professional headshotHow to get a better face swap resultSimple, transparent pricingGuides for better AI face swaps+8 more, not shown
Buttons and links
Face SwapTransformationsLog inUse only photos you are allowed to useStart face swapping 1Start free face swapMonthlyYearly Save ~17%One-time creditsSubscribe to Plus+2 more, not shown
Prices on the page
$9.90$19.90$7.96$39.90$6.65

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of faceswaply.com
Nav0% down the page
Hero section of faceswaply.com
Hero1% down the page
Pricing section of faceswaply.com
Pricing55% down the page
FAQ section of faceswaply.com
FAQ78% down the page
Footer section of faceswaply.com
Footer94% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Guarantee element
Guarantee“30-Day Money-Back Guarantee”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit $9.90/mo, $19.90/mo, $39.90/mo, free

Action path1 of 4

Offers a free trial or free tier Start free

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: SweetGirl, Girl, Man, Beauty, Face swap example before

Friction reduction2 of 2

Answers buyer objections How do I swap faces on FaceSwaply?
Offers a free trial or free tier Start free

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Press / "as seen in" 448 of 1769 measured funnels run this
Demo / docs entry 440 of 1256 measured funnels run this
Lead-capture form 310 of 1256 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

10% of measurable text passes WCAG AA. 4+ runs fail. 39% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Log in” at 3.35:1 (14px, #ffffff on #068dff). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 11px (base ~14px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

2 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 106 content images carry alt text.

Label in name notea11y:label-in-name

2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

fix Make the accessible name start with the visible label text.

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 1.6 MB across 134 measurable resources, but 112 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources passesweight:render-blocking-resources

2 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

44 images are shipped at more than 2x the width shown.

“girl-original.webp” is 2353px wide, displayed at 123px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#068dff
accent#068dff
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox52px
Jumps over the lazy dog48px
A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
30pxAa
40pxAa
48pxAa
52pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Bricolage Grotesque Variable · Inter Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Playbook match, and found none on this funnel.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

Similar crawls