saas · Aug 22, 2026

gorules.io

65/100 Partial

Scores above 74% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 69%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.26.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 97 links seen, 83 walkable, 5 matched, and we walked 4 pages.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

$100,000 +2 more

Sticky CTAFree trialLogo wallUsage proofDemo / docs
Use Cases
02

Use Cases

3 tactics
Sticky CTAFree trialDemo / docs
Pricing
03

Pricing

5 tactics

$0 +15 more  ·  Save 17%  ·  1 proof point

Sticky CTASubscriptionFree trialPricing tiersDemo / docs
Features
04

Features

▼ thinnest
3 tactics

$60,000 +1 more

Sticky CTAFree trialDemo / docs

In their own words

26 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
GoRules: AI Business Rules Engine
Meta description
Build and test business rules with AI. GoRules is a modern Business Rules Management System with an AI copilot and MCP server for business and dev teams.
Headline
The decision layer for your products and agents.
Section headings
Rules that read like sentences.Ask, and it's built. Everything stays reviewable.Promote like a release. Run like a binary.Runs over rows, not just requests.Open at the core. Fast everywhere.Wherever the answer can't be “it depends.”Move fast, with a paper trail.Own the rules that run your business.+3 more, not shown
Buttons and links
Book a demoGet startedWhat is GoRules 0:57is less than$100,000vipapprovemanual reviewMeet GoRules AI
Prices on the page
$100,000$50,000$60,000

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of gorules.io
Nav0% down the page
Hero section of gorules.io
Hero1% down the page
CTA section of gorules.io
CTA87% down the page
Footer section of gorules.io
Footer93% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$50,000”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit $0/mo, $167/mo, free, $500/mo

Action path2 of 4

Offers a free trial or free tier Start free
Offers a demo or docs entry point Documentation

Trust & proof2 of 2

Shows customer logos or a trusted-by claim trusted by
Puts a number on adoption 100 companies

Friction reduction1 of 2

Offers a free trial or free tier Start free

Value reinforcement1 of 2

Puts a number on adoption 100 companies

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

FAQ / objection handling 1175 of 1777 measured funnels run this
Press / "as seen in" 448 of 1769 measured funnels run this
Lead-capture form 310 of 1256 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

100% of measurable text passes WCAG AA.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 9px (base ~16px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

4 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 16 content images carry alt text.

Heading levels notea11y:heading-levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

fix Step heading levels one at a time; use CSS for size, not a deeper level.

Weight & delivery2 flagged

Page weight not measurableweight:page-weight

At least 1.0 MB across 171 measurable resources, but 211 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources needs workweight:render-blocking-resources

50 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

12 images are shipped at more than 2x the width shown.

“logo.svg” is 893px wide, displayed at 101px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#bbc4f7
accent#bbc4f7
bg#ffffff
surface#f3f9f5
text#56595e
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog42px
A subheading in their voice28px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
19pxAa
22pxAa
28pxAa
42pxAa
48pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Geist
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Playbook match, and found none on this funnel.

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