Body text size
type:Smallest sampled text is 9px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
5 tactics
$100,000 +2 more
saas · Oct 3, 2026
gorules.io
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 97 links on the entry page, 83 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Offers a free trial or free tier
Start free
- Shows customer logos or a trusted-by claim
trusted by
- Puts a number on adoption
100 companies
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 3 more
-
Flagged
4 of 12 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 9px, below the 13px floor this check uses.
- Render-blocking resources
- 47 stylesheets/scripts in <head> block first paint.
- Oversized images
- 12 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
4 pages walked, Homepage / Lander to Features
- Step 1
- Homepage / Lander
- Step 2
- Use Cases
- Step 3
- Pricing
+ 1 more step
-
In their words
The headline:
The decision layer for your products and agents.
- Promise
Build and test business rules with AI. GoRules is a modern Business Rules Management System with an AI copilo…
- Prices shown
- $100,000 · $50,000 · $60,000
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 5 conversion tactics detected since 2026-08-22.
- 5 tactics 2026-08-22
- 5 tactics 2026-09-26
- 5 tactics 2026-10-03
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
GoRules: AI Business Rules Engine
- Meta description
Build and test business rules with AI. GoRules is a modern Business Rules Management System with an AI copilot and MCP server for business and dev teams.
- Headline
The decision layer for your products and agents.
- Section headings
Rules that read like sentences.
Ask, and it's built. Everything stays reviewable.
Promote like a release. Run like a binary.
Runs over rows, not just requests.
Open at the core. Fast everywhere.
Wherever the answer can't be “it depends.”
Move fast, with a paper trail.
Own the rules that run your business.
+3 more, not shown- Buttons and links
Book a demo
Get started
What is GoRules 0:57
is less than
$100,000
vip
approve
manual review
Meet GoRules AI
- Prices on the page
$100,000
$50,000
$60,000
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof2 of 4
Shows customer logos or a trusted-by claim
trusted by
Puts a number on adoption
100 companies
offer2 of 2
Offers a free trial or free tier
Start free
Makes the pricing ladder explicit
$0/mo, $167/mo, free, $500/mo
checkout1 of 2
Offers a demo or docs entry point
Documentation
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 11 measured checks need work1 could not be measured — not counted either way
Render-blocking resources
weight:47 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:12 images are shipped at more than 2x the width shown.
“logo.svg” is 893px wide, displayed at 101px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:285 of 326 interactive targets are under 44×44px on mobile.
smallest: “Consent Preferences” at 22×22px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Not measurable1
Page weight
At least 0.9 MB across 168 measurable resources, but 214 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#bbc4f7
bg#ffffff
surface#f3f9f5
text#56595e
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog42px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
19pxAa
22pxAa
28pxAa
42pxAa
48pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Geist
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
