ecommerce · Oct 18, 2026
We found more conversion tactics here than on 70% of the 229 multi-step e-commerce funnels we have measured.
5 conversion tactics detected
4 pages walked · measured by Roentgen 1.30.0
Measured by Roentgen 1.30.0 on 2026-10-18. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,908 multi-step funnels, more conversion tactics than 54% of them.
Walk 607 links on the entry page, 585 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
4817 reviews
$11.98 / Save 10%
8 review elements
+ 2 more with evidence
+ 7 more
+ 3 more
+ 1 more step
Grove makes a healthier home easy. Shop vetted cleaning, personal care, vitamins and kitchen essentials scree…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
$10 +17 more · Save 10% · subscription · 1 proof point
$10 +18 more · Save 10% · subscription · 3 proof points
$10 +14 more · Save 10% · subscription · 1 Month · 3 proof points
$10 +21 more · Save 10% · subscription · 3 proof points
$10 +16 more · 20% off · 3 proof points
$10 +24 more · 20% off · subscription · 3 proof points
$10 +24 more · 20% off · subscription · 1 Month · 3 proof points
$10 +21 more · 20% off · 3 proof points
the entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionHealthier Home Essentials | Grove Collaborative
Grove makes a healthier home easy. Shop vetted cleaning, personal care, vitamins and kitchen essentials screened against thousands of banned ingredients.
Shop essentials free from harmful ingredients
OUR EXPERTS
Create your healthier home
Just for you
Build your muscle-support stack
Brands we stand behind
We think you’ll love this
Longevity isn't only about preventing signs of aging
Cozy winter wonders.+7 more, not shown
Mission
Standards
Learn
By Room
By Routine
By Category
By Family Member
By Grove Brand
By Health Goal
By Area of Exposure+2 more, not shown
$10
$5.49
$7.99
$10.99
$4.99
$6.49
$6.79
$11.98+10 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion4817 reviews
8 review elements
4817 reviews
$11.98 / Save 10%
Free shipping
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 15 measured checks need work1 could not be measured — not counted either way
Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
112 of 227 content images (49%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
16 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
55 images are shipped at more than 2x the width shown.
“b-corp-slate.svg?crop=center&height=60&v” is 6588px wide, displayed at 40px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
868 of 1370 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 24×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:39 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:5 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:At least 4.3 MB across 586 measurable resources, but 1004 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Text contrast (WCAG AA) · Mobile viewport · Language declared · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
