their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 20, 2026

grove.co

ecommerce · desktop · Roentgen 1.4

Biggest quick win

Smallest body text is 12px (base ~12px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

4 of 13 conversion signals detected

30 /100 coverage

Sparse ★☆☆☆☆ weighted for impact · 6 measured categories

UXXRAY scans for 13 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.4; detection improves, so rescan anytime.

Score breakdown

Offer clarity 10/18
Action path 0/13
Trust & proof 14/17
Friction reduction 4/15
Value reinforcement 0/15
Risk reversal & urgency 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

5 tactics

$14.99 +24 more · 50% OFF · subscription · 4 proof points

Sticky CTAFree giftTrust badgesFree shippingLogo wall

Collections

6 tactics

$14.99 +24 more · 50% OFF · 4 proof points

Sticky CTAFree giftTrust badgesPressFree shippingLogo wall

Products

▲ strongest

7 tactics

$14.99 +15 more · 50% OFF · 5 proof points

Sticky CTAReviewsFree giftTrust badgesPressFree shippingLogo wall

Cart

▼ thinnest

5 tactics

$14.99 +22 more · 50% OFF · 4 proof points

Sticky CTAFree giftTrust badgesFree shippingLogo wall

Offer

how clearly they present the deal and its valuemeasured

10/18partialpoints earned

Anchor / strikethrough pricing$225.00 / $275.00 / $327.00 / $169.00 / 50% OFF$445.00 / $50.00 / $14.99 / 50% OFF$225.00 / 50% OFF50% OFF
Free shippingfree shipping

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

per-unit price anchor
subscription / auto-ship

Action

the path to convert. CTA, sign-up, checkoutmeasured

0/13nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof above the fold
express wallets

Trust

proof, social proof, and credibilitymeasured

14/17highpoints earned

Proof at every step4624 reviews261 reviews4625 Reviews2364 reviews
On-page review wall4 review elements

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

money-back guarantee

Friction

objections answered, barriers removedmeasured

4/15lowpoints earned

Free shippingfree shipping

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

FAQ / objection handling
express wallets

Value

why it’s worth it. comparison and reinforcementmeasured

0/15nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison
stacked free gifts
per-unit price anchor

Risk & Urgency

risk reversal and reasons to act nowmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

money-back guarantee
countdown / urgency timer

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Leaky

3 flags · 9 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

100% of measurable text passes WCAG AA. 16% of text was unmeasurable (over images/gradients). not counted either way.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 12px (base ~12px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NEEDS WORKLine height

Body line-height is 1×. tight enough to hurt readability.

Set body line-height to ~1.4-1.6×.

NOTELine length

8 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

NOTEImage alt text

35 of 301 content images (12%) have no alt attribute.

Add descriptive alt to content images; alt="" for purely decorative ones.

NEEDS WORKNamed controls

11 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

NOTELink text

1 link uses generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#005943

accent#005943

bg#ffffff

surface#faf3dc

text#033b4c

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog40px

A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

grove.co · 4/13 tactics · 5 proof templates · evidence-backed

# Agent Brief. build in the style of grove.co

> Machine-extracted from a live on-demand funnel teardown (2026-07-20). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products → Cart

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 45.2% | background |
| `#033b4c` | 8.4% | support |
| `#000000` | 5.2% | support |
| `#faf3dc` | 4% | background |
| `#3c8783` | 3.5% | support |
| `#d0dee9` | 3.5% | background |
| `#f4f2ee` | 3.5% | background |
| `#aaf2f3` | 3% | background |

Curated roles: `primary=#005943` · `accent=#005943` · `bg=#ffffff` · `surface=#faf3dc` · `text=#033b4c`

## Type
- Display: `ValueSerif Bold`
- Body: `ValueSans`
- Size scale (px): 12, 14, 16, 18, 20, 40, 48
- Radius (px): 4, 6, 16, 20, 50, 33554400

## Patterns detected (fact-based). 4/13
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 4624
reviews; p2: 261
reviews; p3: 4625 Reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $225.00 / $275.00 / $327.00 / $169.00 / 50% OFF; p2: $445.00 / $50.00 / $14.99 / 50% OFF; p3: $225.00 / 50% OFF)_
- **On-page review wall**. An embedded wall of customer reviews. _(p3: 4 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: free shipping)_

## Proof language (harvested strings → templates)
- `{N} reviews`. e.g. "4624 reviews", "261 reviews"
- `Free shipping`. e.g. "Free shipping"
- `limited time`. e.g. "limited time"
- `{N}% OFF`. e.g. "50% OFF"
- `{X} out of 5`. e.g. "4.7 out of 5"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 8 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.