ecommerce · Sep 22, 2026

hatch.co

We found more conversion tactics here than on 10% of the 223 multi-step e-commerce funnels we have measured.

1 conversion tactic detected

2 pages walked · measured by Roentgen 1.27.0

1 conversion tactic detected
2 pages captured
14 UX checks
4 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-22. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 3% of them.

Walk 36 links on the entry page, 20 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

Proven on the page
1 conversion tactic detected, each backed by text on the page

Anchors the price against a higher original
$119.98

See all 1
Not seen
14 of 15 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.

+ 11 more

See what we looked for
Flagged
5 of 15 build checks flagged, each with a fix

Text contrast (WCAG AA)
84% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest sampled text is 12px, below the 13px floor this check uses.
Render-blocking resources
26 stylesheets/scripts in <head> block first paint.

+ 2 more

See the fixes
Walked
2 pages walked, Homepage / Lander to Shop All

Step 1
Homepage / Lander
Step 2
Shop All

Walk it frame by frame
In their words
The headline: Meet Hatch Sleep Clock

Promise
Hatch offers a variety of devices to help you sleep better night after night. Create healthy sleeping habits…

Read every quote

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

5 scans

this funnel’s coverage score across measured re-scans

measured

1 fewer tactic detected 2 → 1 across 5 scans since 2026-07-19. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.

2 tactics 2026-07-19
→
2 tactics 2026-07-30
→
2 tactics 2026-08-02
→
2 tactics 2026-08-03
→
1 tactic 2026-09-22

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

2 tactics

Sticky CTALogo wall

Shop All

2 tactics

$249.99 +7 more

Sticky CTALogo wall

In their own words

19 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Devices to Help You Sleep Better | Hatch
Meta description: Hatch offers a variety of devices to help you sleep better night after night. Create healthy sleeping habits for the whole family with Hatch.
Headline: Meet Hatch Sleep Clock
Section headings: Hatch Sleep ClockRestore 3Hatch BabyDesigned to get you to sleepA different kind of sleep trackerSettle into a routine you loveOriginal audio built exclusively for sleep
Buttons and links: Manage PreferencesAdultsBabies & KidsOriginal AudioOpen Shopping Cart with 0 itemsLearn More→ SubmitShop All

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of hatch.co — **Nav**1% down the page

Hero section of hatch.co — **Hero**1% down the page

Footer section of hatch.co — **Footer**74% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Price anchor element — **Price anchor**“$119.98”

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measured

offer1 of 4

Anchors the price against a higher original $119.98

What we didn’t find

14 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see14 of 15 applicable

FAQ / objection handling 1,696 of the 2,525 funnels we checked

Press / "as seen in" 673 of the 2,522 funnels we checked

Us-vs-them comparison 467 of the 2,525 funnels we checked

Proof above the fold 406 of the 2,525 funnels we checked

Scarcity / urgency copy 131 of the 2,522 funnels we checked

On-page review wall 101 of the 251 ecommerce funnels we checked

Free shipping 81 of the 251 ecommerce funnels we checked

Express wallets 46 of the 251 ecommerce funnels we checked

Money-back guarantee 33 of the 251 ecommerce funnels we checked

Proof at every step 28 of the 251 ecommerce funnels we checked

Countdown / urgency timer 24 of the 251 ecommerce funnels we checked

Per-unit price anchor 12 of the 251 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 14 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

84% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Hatch Sleep Clock” at 1:1 (32px, #faf8f4 on #faf8f4). needs 3:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

26 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Input types

forms:input-types

2 fields use type="text" for email or phone. mobile keyboards will not adapt.

“email”, “email”

FixUse type="email" / type="tel" so phones show the right keyboard.

Tap-target size (mobile)

mobile:tap-target-size-mobile

121 of 131 interactive targets are under 44×44px on mobile.

smallest: “Select Putty” at 26×26px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Oversized images

2 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Keyboard reachability

2 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Autocomplete hints

No autocomplete attributes across 4 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 3.4 MB across 230 measurable resources, but 260 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#13294b

bg#ffffff

surface#f1ebe1

text#13294b

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox56px

Jumps over the lazy dog54px

A subheading in their voice32px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

13pxAa

14pxAa

16pxAa

18pxAa

22pxAa

32pxAa

54pxAa

56pxAa

WEIGHTS

Aa400

Aa500

Aa700

FAMILIES

ttCommonsPro

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Measured ranges →Navigation bars Hero sections Footers Why we walk the whole funnel

Machine version → JSON bundle Markdown brief Design tokens llms.txt