ecommerce · Oct 16, 2026

hellotushy.com

We found more conversion tactics here than on 69% of the 225 multi-step e-commerce funnels we have measured.

5 conversion tactics detected

4 pages walked · measured by Roentgen 1.30.0

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How this was measured

Measured by Roentgen 1.30.0 on 2026-10-16. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,885 multi-step funnels, more conversion tactics than 54% of them.

Walk 233 links on the entry page, 219 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Displays a wall of customer reviews
    9 review elements
    Offers one-tap wallet checkout
    express wallet button
    Offers free shipping
    Free Shipping

    + 2 more with evidence

    See all 5

  2. Not seen

    10 of 15 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Scarcity / urgency copy
    Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…

    + 7 more

    See what we looked for

  3. Flagged

    6 of 15 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    63% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Page weight
    At least 32.2 MB across 904 measurable resources. 2003 cross-origin resources did not exp…

    + 3 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Cart

    Step 1
    Homepage / Lander
    Step 2
    Collections
    Step 3
    Products

    + 1 more step

    Walk it frame by frame

  5. In their words

    What the entry page says about itself

    Promise
    Meet TUSHY! The modern and sustainable bidet company that offers an alternative to toilet paper. Browse our b…
    Prices shown
    $99 · $471 · $139

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

3 tactics

$99 +6 more  ·  subscription  ·  1 proof point

ReviewsFree shippingLogo wall
Collections
02

Collections

2 tactics

$99 +12 more  ·  subscription  ·  1 proof point

ReviewsLogo wall
Products
03

Products

▲ strongest
4 tactics

$139 +10 more  ·  subscription  ·  2 proof points

ReviewsFAQLogo wallExpress pay
Cart
04

Cart

▼ thinnest
2 tactics

$10 +1 more  ·  subscription

ReviewsFAQ

In their own words

37 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
TUSHY - The Modern & Sustainable Bidet Company
Meta description
Meet TUSHY! The modern and sustainable bidet company that offers an alternative to toilet paper. Browse our bidets, bathroom and toilet paper!
Headline
Experience the Joy of Toileting.
Section headings
The better way to go.Not sure where to start?You’ve upgraded everything else. Your bathroom is next.You're a bidet person. You just don't know it yet.Elevate your bathroom routine.Our ultra luxurious smart toilet is here.Ready to start tracking your poop?TUSHY Classic 4.0+6 more, not shown
Buttons and links
Bidet Match QuizShop All Bidets Shop Best SellerShop All BidetsShop Best SellerBest SellersBidet AttachmentsBidet SeatsSmart ToiletAdd to Cart | $139Add to Cart | $169+2 more, not shown
Prices on the page
$99$471$139$169$399$599$10

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Hero section of hellotushy.com
Hero1% down the page
Logos section of hellotushy.com
Logos11% down the page
CTA section of hellotushy.com
CTA50% down the page
Footer section of hellotushy.com
Footer90% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“18,828 reviews”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof2 of 5

Displays a wall of customer reviews 9 review elements
Puts proof in the first viewport Rated 4.8 out of 5 stars 18,828

offer1 of 4

Offers free shipping Free Shipping

objection1 of 2

Answers buyer objections Questions? We've Got Answers How do I use the TUSHY Classic 4.0? – Sit, poop, spray, pat d

checkout1 of 1

Offers one-tap wallet checkout express wallet button

What we didn’t find

10 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see10 of 15 applicable

Press / "as seen in" 674 of the 2,548 funnels we checked
Us-vs-them comparison 476 of the 2,551 funnels we checked
Scarcity / urgency copy 132 of the 2,548 funnels we checked
Anchor / strikethrough pricing 128 of the 255 ecommerce funnels we checked
Money-back guarantee 33 of the 255 ecommerce funnels we checked
Proof at every step 27 of the 255 ecommerce funnels we checked
Countdown / urgency timer 24 of the 255 ecommerce funnels we checked
Per-unit price anchor 12 of the 255 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 15 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

63% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Over 3 Million Butts Love TUSHY” at 1:1 (15px, #fffdfb on #fffdfb). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 32.2 MB across 904 measurable resources. 2003 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources

weight:render-blocking-resources

55 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

126 images are shipped at more than 2x the width shown.

“8a368e368d9bed7a8d50d753a1dd7eb2a046e059” is 1440px wide, displayed at 100px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

271 of 623 interactive targets are under 44×44px on mobile.

smallest: “Previous” at 12×10px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

8 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading structure

The landing page has 2 <h1> elements (expected 1).

FixUse exactly one <h1> as the page’s title.

a11y:heading-structure
Heading levels

5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Keyboard reachability

125 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#4990f3
accent#4990f3
bg#fffdfb
surface#f6ebe2
text#fffdfb
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox65px
Jumps over the lazy dog54px
A subheading in their voice48px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
14pxAa
15pxAa
18pxAa
19pxAa
24pxAa
34pxAa
48pxAa
54pxAa
65pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Sofia Pro
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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