their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 18, 2026

hellotushy.com

ecommerce · desktop · Roentgen 1.4

Biggest quick win

Smallest body text is 10px (base ~14px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

6 of 13 conversion signals detected

50 /100 coverage

Thin ★★☆☆☆ weighted for impact · 6 measured categories

UXXRAY scans for 13 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.4; detection improves, so rescan anytime.

Score breakdown

Offer clarity 4/18
Action path 13/13
Trust & proof 14/17
Friction reduction 15/15
Value reinforcement 0/15
Risk reversal & urgency 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

4 tactics

$471 +10 more · subscription · 2 proof points

ReviewsFAQFree shippingLogo wall

Collections

3 tactics

$129 +11 more · subscription · 1 proof point

ReviewsFAQLogo wall

Products

▲ strongest

6 tactics

$471 +7 more · subscription · 3 proof points

ReviewsFAQTrust badgesFree shippingLogo wallExpress pay

Pages

▼ thinnest

3 tactics

$129 +11 more · subscription · 1 proof point

ReviewsFAQLogo wall

Offer

how clearly they present the deal and its valuemeasured

4/18lowpoints earned

Free shippingFree shippingFree Shipping

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

anchor / strikethrough pricing
per-unit price anchor
subscription / auto-ship

Action

the path to convert. CTA, sign-up, checkoutmeasured

13/13highpoints earned

Proof above the foldRated 4.8 out of 5 stars 18,841
Express wallets

Trust

proof, social proof, and credibilitymeasured

14/17highpoints earned

Proof at every step4.8 out of 5100,000 5-Star Reviews
On-page review wallRated 4.8 out of 5 stars 18,8414.8 Rated 4.8 out of 5 stars18,841 {"averageRating":"4.8","r

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

money-back guarantee

Friction

objections answered, barriers removedmeasured

15/15highpoints earned

FAQ / objection handling1 Determine room in your bathroom Got a tight squeeze? Make sure your bathroom has room fo
Express wallets
Free shippingFree shippingFree Shipping

Value

why it’s worth it. comparison and reinforcementmeasured

0/15nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison
stacked free gifts
per-unit price anchor

Risk & Urgency

risk reversal and reasons to act nowmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

money-back guarantee
countdown / urgency timer

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

2 flags · 8 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

100% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 10px (base ~14px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

5 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 139 content images carry alt text.

NEEDS WORKNamed controls

20 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

NOTELink text

19 links use generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#71a7f4

accent#71a7f4

bg#ffffff

surface#f3eae3

text#000000

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox56px

Jumps over the lazy dog54px

A subheading in their voice48px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

hellotushy.com · 6/13 tactics · 3 proof templates · evidence-backed

# Agent Brief. build in the style of hellotushy.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-18). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 31.3% | background |
| `#f3eae3` | 22.9% | background |
| `#ffe2c5` | 16.5% | background |
| `#aacaf8` | 13.8% | support |
| `#ebf3fe` | 10.9% | background |
| `#f5f5f7` | 3.2% | background |
| `#71a7f4` | 1.4% | accent/brand |
| `#1c1b1b` | 0% | support |

Curated roles: `primary=#71a7f4` · `accent=#71a7f4` · `bg=#ffffff` · `surface=#f3eae3` · `text=#000000`

## Type
- Display: `sofia-pro`
- Body: `sofia-pro`
- Size scale (px): 9, 10, 12, 14, 16, 18, 19, 24, 36, 48, 54, 56
- Radius (px): 6, 18, 26, 32, 50, 999

## Patterns detected (fact-based). 6/13
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 4.8 out of 5; p2: 4.8 out of 5; p3: 100,000 5-Star Reviews)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: Rated 4.8 out of 5 stars 18,841; p2: Rated 4.8 out of 5 stars 18,841; p3: Rated 4.8 out of 5 stars 18,841)_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(p3: express wallet button)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p3: Free Shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Frequently asked questions How do bidets work? How do I install my bidet attachment or bid; p2: 1 Determine room in your bathroom Got a tight squeeze? Make sure your bathroom has room fo; p3: View frequently asked questions)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: Rated 4.8 out of 5 stars
18,841)_

## Proof language (harvested strings → templates)
- `{X} out of 5`. e.g. "4.8 out of 5"
- `Free shipping`. e.g. "Free shipping"
- `{N} 5-Star Reviews`. e.g. "100,000 5-Star Reviews"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 3 across 4 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.