ecommerce · Sep 20, 2026

kissmyskills.com

We found more conversion tactics here than on 58% of the 211 multi-step e-commerce funnels we have measured.

4 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.

Walk 312 links on the entry page, 283 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Anchors the price against a higher original
    save 45%
    Compares itself against alternatives
    comparison grid: 9 rows
    Backs the purchase with a money-back guarantee
    30-day guarantee

    + 1 more with evidence

    See all 4

  2. Not seen

    11 of 15 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.
    Scarcity / urgency copy
    Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…

    + 8 more

    See what we looked for

  3. Flagged

    4 of 16 build checks flagged, each with a fix

    Named controls
    273 buttons/links have no accessible name (icon-only, no aria-label).
    Render-blocking resources
    44 stylesheets/scripts in <head> block first paint.
    Oversized images
    13 images are shipped at more than 2x the width shown.

    + 1 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Products

    Step 1
    Homepage / Lander
    Step 2
    Collections
    Step 3
    Pages

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: The AI marketplace for skills, prompts & agents. Plug one in. Your AI works lik…

    Promise
    The Claude skills marketplace: 1,097 skill files, prompt packs and AI agents, sorted by role. 45 free to try.…
    Prices shown
    $4.92 · $7 · $0

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

3 tactics

$4.92 +8 more  ·  save 45%  ·  subscription  ·  2 proof points

FAQTrust badgesLogo wall
Collections
02

Collections

▼ thinnest
2 tactics

$4.92 +2 more  ·  1 proof point

Trust badgesLogo wall
Pages
03

Pages

▲ strongest
6 tactics

$4.92 +11 more  ·  subscription  ·  1 proof point

ComparisonFAQTrust badgesFree trialLogo wallPricing tiers
Products
04

Products

5 tactics

$4.92 +7 more  ·  1 proof point

Sticky CTAFAQTrust badgesLogo wallPricing tiers

In their own words

36 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
AI Skills Marketplace: 1,097 Prompts & Agents - KissMySkills
Meta description
The Claude skills marketplace: 1,097 skill files, prompt packs and AI agents, sorted by role. 45 free to try. Works with Claude, ChatGPT and Gemini.
Headline
The AI marketplace for skills, prompts & agents. Plug one in. Your AI works like a specialist.
Section headings
Your cart is empty2,300+ skill files, prompt packs and AI agents, sorted by role. Paste one into Claude, ChatGPT or Gemini, or connect your chat and skip the file. Specialist-level answers from the first message.Every skill in the catalogue, inside your chat.Find your specialist by fieldMost-loved skills.A whole department in one bundle.Try the free generators first.Quick answers.+8 more, not shown
Buttons and links
Skip to contentUSD Region and language selector / ENSEARCH →MonthlyYearly save 45%Add to cartSUBSCRIBETerms and Policies
Prices on the page
$4.92$7$0$59$16.58$199$7.00$49.00+1 more, not shown

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of kissmyskills.com
Nav0% down the page
Hero section of kissmyskills.com
Hero1% down the page
Pricing section of kissmyskills.com
Pricing31% down the page
FAQ section of kissmyskills.com
FAQ64% down the page
Footer section of kissmyskills.com
Footer79% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Guarantee element
Guarantee“30-day money-back guarantee”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof1 of 5

Backs the purchase with a money-back guarantee 30-day guarantee

offer1 of 4

Anchors the price against a higher original save 45%

objection2 of 2

Compares itself against alternatives comparison grid: 9 rows
Answers buyer objections Quick answers. Which AI tools do these skills work with? + How do I install a skill? + Wha

What we didn’t find

11 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see11 of 15 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked
On-page review wall 95 of the 238 ecommerce funnels we checked
Free shipping 81 of the 238 ecommerce funnels we checked
Express wallets 41 of the 238 ecommerce funnels we checked
Proof at every step 26 of the 238 ecommerce funnels we checked
Countdown / urgency timer 18 of the 238 ecommerce funnels we checked
Per-unit price anchor 11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 15 measured checks need work1 could not be measured — not counted either way

Named controls

a11y:named-controls

273 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Render-blocking resources

weight:render-blocking-resources

44 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

13 images are shipped at more than 2x the width shown.

“executive-assistant-skill-claude-1.png?v” is 1440px wide, displayed at 62px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

419 of 562 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 16×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

34 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

1 form field relies on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Heading levels

5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

14 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Keyboard reachability

299 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 3.1 MB across 432 measurable resources, but 902 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear6

Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#1e1c2e
bg#0e0d14
surface#0e0d14
text#cac7dc
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox30px
Jumps over the lazy dog24px
A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
19pxAa
20pxAa
22pxAa
24pxAa
30pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa650
Aa700
FAMILIES
Space Grotesk · DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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