saas · Aug 9, 2026

stablecommerce.ai

55/100 Thin

Scores above 62% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 54%.

4/11 tactics
2 steps
12 checks
3 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 11 links seen, 4 walkable, 1 matched, and we walked 2 pages.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

7 tactics

$100 +18 more · subscription

Sticky CTAComparisonTrust badgesFree trialNo cardLogo wallPricing tiers

Pricing

▼ thinnest

6 tactics

$0 +2 more · subscription

Sticky CTATrust badgesFree trialNo cardLogo wallPricing tiers

In their own words

50 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: StableCommerce — Your own store from Etsy, in minutes.
Meta description: AI-powered ecommerce for Etsy sellers. Import your shop, launch your own store, operate it solo — no developer, no designer needed.
Headline: Expand your Etsy business with AI that creates and manages your independent ecommerce store
Section headings: 1000+ stores built from existing Etsy stores.Three reasons to open your independent eCommerce shopWhat it actually costs to run your own shop — with and without Stable CommerceSave more than $250K+ in annual team costs.Stable Commerce FoundersGet your own eCommerce business that works for you 24/7 — without needing your constant attention.Start selling in your own store and get more profits.Plans that grow with your business.+8 more, not shown
Buttons and links: Get Started →Build my storeBuild My StoreGet PremiumCompare plans01 Can I keep selling on Etsy? +02 Do I need technical skills? +03 How does the Etsy import work? +04 What are AI agents? +05 Are there any fees besides the monthly price? ++2 more, not shown
Prices on the page: $100$65$29$1,500$800$50$3,300$40,000+11 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of stablecommerce.ai — **Nav**0% down the page

Hero section of stablecommerce.ai — **Hero**1% down the page

Pricing section of stablecommerce.ai — **Pricing**23% down the page

Footer section of stablecommerce.ai — **Footer**95% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“FREE TO START · NO CREDIT CARD · YOUR STORE, YOUR RULES”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $29/mo, $800/mo, $50/mo

Action path1 of 4

Offers a free trial or free tier Start free

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: Stable Commerce, Anton Goldshtein, Dima Makarenko, Store & Storefront, Email Market

Friction reduction1 of 2

Offers a free trial or free tier Start free

Value reinforcement1 of 2

Compares itself against alternatives expensive Building your store without Stable Commerce ITEM COST PER MONTH Site platform (S

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

FAQ / objection handling 1175 of 1777 measured funnels run this

Press / "as seen in" 448 of 1769 measured funnels run this

Demo / docs entry 440 of 1256 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

81% of measurable text passes WCAG AA. 4+ runs fail.

worst: “AI agents included” at 3.05:1 (10px, #8a7a68 on #e6dcca). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 8px (base ~18px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

3 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 1.0 MB across 24 measurable resources, but 57 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources noteweight:render-blocking-resources

4 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

11 images are shipped at more than 2x the width shown.

“711d6c65-d808-4e9a-b566-04a8c3c29c82.web” is 640px wide, displayed at 266px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.