their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 21, 2026

knix.com

ecommerce · desktop · Roentgen 1.5

Biggest quick win

Smallest body text is 10px (base ~12px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

4 of 13 conversion signals detected

30 /100 coverage

Sparse ★☆☆☆☆ weighted for impact · 6 measured categories

UXXRAY scans for 13 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.5; detection improves, so rescan anytime.

Score breakdown

Offer clarity 10/18
Action path 0/13
Trust & proof 6/17
Friction reduction 10/15
Value reinforcement 0/15
Risk reversal & urgency 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

2 tactics

$48.00 +16 more · 60% off · 1 proof point

Sticky CTAReviews

Products

▲ strongest

6 tactics

$55.25 +6 more · 15% off · 4 proof points

Sticky CTAReviewsFAQTrust badgesFree shippingLogo wall

Collections

4 tactics

$48.00 +15 more · 15% off · 1 proof point

Sticky CTAReviewsFAQTrust badges

Pages

▼ thinnest

2 tactics

$20 · 15% off · 1 proof point

Sticky CTAReviews

Offer

how clearly they present the deal and its valuemeasured

10/18partialpoints earned

Anchor / strikethrough pricing$65.00 / $42.00 / $75.00 / $32.00 / $97.00 / 60% off$65.00 / 15% off15% off
Free shippingFree Shipping

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

per-unit price anchor
subscription / auto-ship

Action

the path to convert. CTA, sign-up, checkoutmeasured

0/13nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof above the fold
express wallets

Trust

proof, social proof, and credibilitymeasured

6/17partialpoints earned

On-page review wallreview widget

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof at every step
money-back guarantee

Friction

objections answered, barriers removedmeasured

10/15highpoints earned

FAQ / objection handling
Free shippingFree Shipping

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

express wallets

Value

why it’s worth it. comparison and reinforcementmeasured

0/15nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison
stacked free gifts
per-unit price anchor

Risk & Urgency

risk reversal and reasons to act nowmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

money-back guarantee
countdown / urgency timer

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

2 flags · 10 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

99% of measurable text passes WCAG AA. 52% of text was unmeasurable (over images/gradients). not counted either way.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 10px (base ~12px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

2 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 141 content images carry alt text.

NOTEForm labels

4 form fields rely on placeholder text as the only label.

Back placeholders with a real <label>. placeholder text vanishes on input.

NEEDS WORKNamed controls

74 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

NOTELink text

1 link uses generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

NOTEHeading structure

The landing page has 2 <h1> elements (expected 1).

Use exactly one <h1> as the page’s title.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#fbf8f3

accent#fbf8f3

bg#ffffff

surface#fbf8f3

text#000000

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog36px

A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

knix.com · 4/13 tactics · 4 proof templates · evidence-backed

# Agent Brief. build in the style of knix.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-21). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Products → Collections → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#141414` | 50% | support |
| `#ffffff` | 16.9% | background |
| `#fbf8f3` | 13.6% | background |
| `#f9f9f9` | 11.6% | background |
| `#000000` | 6.4% | support |
| `#f2e6e1` | 0.7% | background |
| `#c2ecf7` | 0.3% | background |
| `#dab99c` | 0.1% | support |

Curated roles: `primary=#fbf8f3` · `accent=#fbf8f3` · `bg=#ffffff` · `surface=#fbf8f3` · `text=#000000`

## Type
- Display: `SuisseIntl`
- Body: `SuisseIntl`
- Size scale (px): 8, 10, 12, 14, 16, 20, 24, 36, 48
- Radius (px): 2, 4, 22, 24, 9999

## Patterns detected (fact-based). 4/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $65.00 / $42.00 / $75.00 / $32.00 / $97.00 / 60% off; p2: $65.00 / 15% off; p3: 15% off)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget; p2: review widget; p3: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(p2: Free Shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: Your bra questions, answered. What bra styles does Knix offer? How do I find the right sty; p3: Your questions, answered. How do I care for my Knix products? What is your return policy? )_

## Proof language (harvested strings → templates)
- `{N}% off`. e.g. "60% off", "15% off"
- `{N} Reviews`. e.g. "2,893 Reviews"
- `{X} out of 5`. e.g. "4.3 out of 5"
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 5 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.