saas · Oct 2, 2026

must.tools

We found more conversion tactics here than on 10% of the 1,350 multi-step SaaS funnels we have measured.

3 conversion tactics detected

3 pages walked · measured by Roentgen 1.28.1

3 conversion tactics detected
3 pages captured
16 UX checks
4 flagged

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-02. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 20% of them.

Walk 99 links on the entry page, 94 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

Proven on the page
3 conversion tactics detected, each backed by text on the page

Answers buyer objections
Pricing Questions & Answers
Puts proof in the first viewport
Review within 3 days
Shows customer logos or a trusted-by claim
logos: Aside preview, Moda preview, Anytype preview

See all 3
Not seen
8 of 11 applicable tactics we checked for and did not see

Free trial / freemium
A free trial, free tier, or "no credit card" entry offer.
Pricing tiers
Named plan tiers with per-month / per-seat pricing.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…

+ 5 more

See what we looked for
Flagged
5 of 17 build checks flagged, each with a fix

Body text size
Smallest sampled text is 12px, below the 13px floor this check uses.
Named controls
3 buttons/links have no accessible name (icon-only, no aria-label).
Render-blocking resources
20 stylesheets/scripts in <head> block first paint.

+ 2 more

See the fixes
Walked
3 pages walked, Homepage / Lander to Pricing

Step 1
Homepage / Lander
Step 2
Product
Step 3
Pricing

Walk it frame by frame
In their words
The headline: Your must-have tools directory

Promise
A hand-picked directory of the software and services you must have—productivity, dev tools, design, AI, and m…

Read every quote

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 2 scans Same 3 conversion tactics detected since 2026-08-09.

3 tactics 2026-08-09
→
3 tactics 2026-10-02

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

1 tactic

Logo wall

Product

▼ thinnest

1 tactic

Logo wall

Pricing

▲ strongest

2 tactics

FAQTrust badges

In their own words

25 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: must.tools - Your must-have tools directory
Meta description: A hand-picked directory of the software and services you must have—productivity, dev tools, design, AI, and more. Find the essentials worth keeping in your stack.
Headline: Your must-have tools directory
Section headings: FeaturedLatestMOVOExtraRaylightDiffusion StudioClickSearch Browser+2 more, not shown
Buttons and links: All(55)SearchExploreDiscountsAffiliatesSubmitArtificial intelligenceDirectoryImage Generation & EditingVideo+2 more, not shown

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measured

Hero section of must.tools — **Hero**3% down the page

Footer section of must.tools — **Footer**19% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections Pricing Questions & Answers

proof2 of 4

Puts proof in the first viewport Review within 3 days

Shows customer logos or a trusted-by claim logos: Aside preview, Moda preview, Anytype preview

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see8 of 11 applicable

Free trial / freemium 1,340 of the 1,673 SaaS funnels we checked

Pricing tiers 873 of the 1,673 SaaS funnels we checked

Press / "as seen in" 642 of the 2,417 funnels we checked

Demo / docs entry 575 of the 1,683 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Lead-capture form 437 of the 1,683 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

17 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 16 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

20 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

60 images are shipped at more than 2x the width shown.

“og_image.webp” is 1200px wide, displayed at 329px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

49 of 130 interactive targets are under 44×44px on mobile.

smallest: “Toggle Sidebar” at 27×28px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

3 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Landmark regions

No <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Autocomplete hints

No autocomplete attributes across 1 field. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 1.2 MB across 325 measurable resources, but 162 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#ffffff

bg#ffffff

surface#f5f5f5

text#737373

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox18px

Jumps over the lazy dog16px

A subheading in their voice14px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

14pxAa

16pxAa

18pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

ui-sans-serif

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt