Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
3 tactics
$1 +1 more
saas · Sep 21, 2026
toolblip.com
We found more conversion tactics here than on 45% of the 1,301 multi-step SaaS funnels we have measured.
5 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,705 multi-step funnels, more conversion tactics than 54% of them.
Walk 105 links on the entry page, 95 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Offers a free trial or free tier
free trial
- Shows customer logos or a trusted-by claim
logo wall (5 distinct marks)
- Makes the pricing ladder explicit
free, $4.99/mo, $19.99/mo, $49.99/mo
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 3 more
-
Flagged
5 of 15 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 93% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Form labels
- 1 of 1 form fields have no label.
+ 2 more
-
Walked
2 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Pricing
-
In their words
The headline:
The dev tools you actually use every day.
- Promise
Free browser-based tools: word counter, JSON formatter, Base64, URL encoder, UUID generator, and more. 100% c…
- Prices shown
- $1 · $2
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
24 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Toolblip - Free Online Developer Tools
- Meta description
Free browser-based tools: word counter, JSON formatter, Base64, URL encoder, UUID generator, and more. 100% client-side - no uploads, no account needed.
- Headline
The dev tools you actually use every day.
- Section headings
Pick a tool → Paste your data → Get your result
Jump straight to the right tool
Useful tools without the usual friction
Browse the toolkit
Start with what people search for most.
Every category, one click away.
Practical SEO moves for a tool site.
- Buttons and links
Tools
More
⌘K or /
Words
QR code
Color
Small
Medium
Large
PNG
+2 more, not shown- Prices on the page
$1
$2
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof2 of 4
Shows customer logos or a trusted-by claim
logo wall (5 distinct marks)
Shows press logos or an as-seen-in claim
featured on
offer2 of 2
Offers a free trial or free tier
free trial
Makes the pricing ladder explicit
free, $4.99/mo, $19.99/mo, $49.99/mo
checkout1 of 2
Offers a demo or docs entry point
docs link
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
FAQ / objection handling
1,541 of the 2,334 funnels we checked
Lead-capture form
415 of the 1,631 funnels we checked
Us-vs-them comparison
413 of the 2,334 funnels we checked
Proof above the fold
343 of the 2,334 funnels we checked
Usage / adoption proof
272 of the 1,947 funnels we checked
Scarcity / urgency copy
118 of the 2,330 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 14 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:93% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Featured” at 1.05:1 (11px, #ffffff on #fafaf8). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Form labels
a11y:1 of 1 form fields have no label.
FixGive every input a <label> or aria-label; placeholders are not labels.
Render-blocking resources
weight:10 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Tap-target size (mobile)
mobile:74 of 151 interactive targets are under 44×44px on mobile.
smallest: “Theme” at 40×38px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
5 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Label in name
16 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Oversized images
3 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Not measurable1
Page weight
At least 1.5 MB across 127 measurable resources, but 104 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f4f4f2
bg#ffffff
surface#f4f4f2
text#71717a
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox38px
Jumps over the lazy dog26px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
26pxAa
38pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
