Body text size
type:Smallest body text is 9px (base ~14px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
2 tactics
$0.00
ecommerce · Sep 3, 2026
nutridietlda.com
We found more conversion tactics here than on 10% of the 223 multi-step e-commerce funnels we have measured.
1 conversion tactic detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 3% of them.
Walk 68 links on the entry page, 63 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Displays a wall of customer reviews
3 review elements
-
Not seen
14 of 15 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 11 more
-
Flagged
6 of 14 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 78% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest body text is 9px (base ~14px). below the ~16px readable floor.
- Named controls
- 3 buttons/links have no accessible name (icon-only, no aria-label).
+ 3 more
-
Walked
4 pages walked, Homepage / Lander to Product
- Step 1
- Homepage / Lander
- Step 2
- Shop
- Step 3
- Product Category
+ 1 more step
-
In their words
The headline:
BEVERAGE WHOLESALE SUPPLIERS
- Promise
Refrigerant Gas Wholesale supplier with best price. Refrigerant gas Buy | Buy refrigerant gas online | r134a…
- Prices shown
- $0.00
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
21 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Refrigerant Gas Wholesale supplier with best price
- Meta description
Refrigerant Gas Wholesale supplier with best price. Refrigerant gas Buy | Buy refrigerant gas online | r134a refrigerant gas for sale. Our store offers a wide range of gases for sale at affordable prices.r134a refrigerant gas wholesale
- Headline
BEVERAGE WHOLESALE SUPPLIERS
- Section headings
Types of Beverages Available from Wholesale Suppliers
BUY EDIBLE OIL IN BULK - BASE OILS WHOLESALE
Understanding Base Oils Wholesale
WHOLESALE PRODUCTS
Soft Drinks
Bottled Water
Fruit Juices
Energy Drinks
+4 more, not shown- Buttons and links
Search
SHOP NOW
WHATSAPP FOR PRICE
SHOP
CHECKOUT
- Prices on the page
$0.00
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 5
Displays a wall of customer reviews
3 review elements
What we didn’t find
14 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see14 of 15 applicable
FAQ / objection handling
1,696 of the 2,525 funnels we checked
Press / "as seen in"
673 of the 2,522 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Anchor / strikethrough pricing
127 of the 251 ecommerce funnels we checked
Free shipping
81 of the 251 ecommerce funnels we checked
Express wallets
46 of the 251 ecommerce funnels we checked
Money-back guarantee
33 of the 251 ecommerce funnels we checked
Proof at every step
28 of the 251 ecommerce funnels we checked
Countdown / urgency timer
24 of the 251 ecommerce funnels we checked
Per-unit price anchor
12 of the 251 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 13 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:78% of measurable text passes WCAG AA. 4+ runs fail.
worst: “A4 Copy Paper” at 1:1 (16px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:3 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:20 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:14 images are shipped at more than 2x the width shown.
“Nutridiet-Lda.jpeg” is 800px wide, displayed at 90px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:117 of 177 interactive targets are under 44×44px on mobile.
smallest: “HOME” at 30×14px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
16 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Label in name
48 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Not measurable1
Page weight
At least 1.0 MB across 111 measurable resources, but 256 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#ffffff
text#777777
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox24px
Jumps over the lazy dog23px
A subheading in their voice21px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
21pxAa
23pxAa
24pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
Nova Slim · PT Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
