The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
50% OFF · 1 proof point
ReviewsFree shippingLogo wall
⤢
02
Collections
$156 +3 more · 50% OFF · 1 proof point
ReviewsFree shippingLogo wall
⤢
03
Products
▲ strongest
$110 +10 more · 50% OFF · 2 proof points
ReviewsTrust badgesFree shippingLogo wall
⤢
04
Pages
▼ thinnest
50% OFF · 1 proof point
ReviewsFree shippingLogo wall
Offer
how clearly they present the deal and its valuemeasured
10/18partialpoints earned
- Anchor / strikethrough pricing
50% OFF
$156 / $186 / 50% OFF
- Free shipping
FREE SHIPPING
Free shipping
Not detected: per-unit price anchor and subscription / auto-ship.
Action
the path to convert. CTA, sign-up, checkoutmeasured
0/13nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof above the fold and express wallets.
Trust
proof, social proof, and credibilitymeasured
6/17partialpoints earned
- On-page review wall
review widget
Not detected: proof at every step and money-back guarantee.
Friction
objections answered, barriers removedmeasured
4/15lowpoints earned
- Free shipping
FREE SHIPPING
Free shipping
Not detected: FAQ / objection handling and express wallets.
Value
why it’s worth it. comparison and reinforcementmeasured
0/15nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison, stacked free gifts, and per-unit price anchor.
Risk & Urgency
risk reversal and reasons to act nowmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: money-back guarantee and countdown / urgency timer.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Leaky
5 flags · 10 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)
92% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Sheets” at 1.06:1 (40px, #ffffff on #f8f8f8). needs 3:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 10px (base ~24px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NEEDS WORKLine height
Body line-height is 1.12×. tight enough to hurt readability.
Set body line-height to ~1.4-1.6×.
NOTELine length
5 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 217 content images carry alt text.
NEEDS WORKForm labels
18 of 23 form fields have no label.
Give every input a <label> or aria-label; placeholders are not labels.
NEEDS WORKNamed controls
394 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
NOTEHeading structure
The landing page has no <h1>.
Use exactly one <h1> as the page’s title.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox80px
Jumps over the lazy dog64px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
parachutehome.com · 3/13 tactics · 2 proof templates · evidence-backed
# Agent Brief. build in the style of parachutehome.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products → Pages
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f8f8f8` | 31.2% | background |
| `#f7f7f7` | 22.2% | background |
| `#ffffff` | 17% | background |
| `#efefef` | 11.5% | background |
| `#000000` | 6.5% | support |
| `#fbf9f4` | 6.5% | background |
| `#3b3b3b` | 4.4% | support |
| `#495663` | 0.2% | support |
Curated roles: `primary=#fbf9f4` · `accent=#fbf9f4` · `bg=#f8f8f8` · `surface=#f7f7f7` · `text=#3b3b3b`
## Type
- Display: `Petrona`
- Body: `font-headline`
- Size scale (px): 10, 12, 14, 16, 18, 20, 24, 32, 36, 40, 64, 80
- Radius (px): 2, 4, 5, 8, 10, 99999
## Patterns detected (fact-based). 3/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 50% OFF; p2: $156 / $186 / 50% OFF; p3: 50% OFF)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget; p2: review widget; p3: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: FREE SHIPPING; p2: FREE SHIPPING; p3: Free shipping)_
## Proof language (harvested strings → templates)
- `{N}% OFF`. e.g. "50% OFF"
- `Free shipping`. e.g. "Free shipping"
## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 2 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.