affiliate · Oct 7, 2026

pdfcompare.app

We found more conversion tactics here than on 26% of the 87 multi-step affiliate funnels we have measured.

3 conversion tactics detected

4 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-07. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 20% of them.

Walk 45 links on the entry page, 31 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    3 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison table: Comparison Feature · PdfCompare (Local WebAssembly) · Traditional Cloud
    Answers buyer objections
    Frequently Asked Questions About PDF Compare Online
    Ranks options in a best-of list
    ranked list

    See all 3

  2. Not seen

    7 of 10 applicable tactics we checked for and did not see

    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 4 more

    See what we looked for

  3. Flagged

    5 of 15 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    93% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 9px, below the 13px floor this check uses.
    Named controls
    6 buttons/links have no accessible name (icon-only, no aria-label).

    + 2 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Compare Pdf Visual Diff

    Step 1
    Homepage / Lander
    Step 2
    Compare
    Step 3
    Compare Pdf Contracts

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: The Private PDF Comparison Tool

    Promise
    Compare two PDF files side-by-side without uploading them. Spot every text revision, clause change, and layou…

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
3 tactics

subscription

ComparisonFAQTrust badges
Compare
02

Compare

▼ thinnest
0 tactics

no named tactics detected on this step

Compare Pdf Contracts
03

Compare Pdf Contracts

2 tactics

$50,000 +3 more  ·  subscription

ComparisonFAQ
Compare Pdf Visual Diff
04

Compare Pdf Visual Diff

2 tactics

subscription

ComparisonFAQ

In their own words

29 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Compare PDFs Online — The Private PDF Comparison Tool | PdfCompare
Meta description
Compare two PDF files side-by-side without uploading them. Spot every text revision, clause change, and layout shift with 100% private in-browser WebAssembly.
Headline
The Private PDF Comparison Tool
Section headings
Compare PDFs Like a Pro — Built for Legal, Finance, Design & Enterprise TeamsSPECIALIZED PDF COMPARE UTILITIESDeterministic PDF Compare & Differential PipelineEssential Best Practices for Professional Document AuditsWhy Choose Client-Side PDF Compare Over Cloud Upload Tools?Frequently Asked Questions About PDF Compare OnlineUpload Original PDF (v1)Upload Revised PDF (v2)+6 more, not shown
Buttons and links
Legal & ContractFinancial AuditVisual BlueprintEnterprise PolicyDoc ViewRedlinePixel Overlay📄 Single Page📜 All Pages (1)Compare Differences Now+2 more, not shown

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of pdfcompare.app
Nav0% down the page
Hero section of pdfcompare.app
Hero2% down the page
Comparison section of pdfcompare.app
Comparison59% down the page
FAQ section of pdfcompare.app
FAQ70% down the page
Footer section of pdfcompare.app
Footer89% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection2 of 2

Compares itself against alternatives comparison table: Comparison Feature · PdfCompare (Local WebAssembly) · Traditional Cloud
Answers buyer objections Frequently Asked Questions About PDF Compare Online

offer1 of 1

Ranks options in a best-of list ranked list

What we didn’t find

7 of 10 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 10 applicable

Trusted-by logo wall 1,546 of the 2,138 funnels we checked
Press / "as seen in" 673 of the 2,522 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked
Affiliate disclosure 37 of the 152 affiliate funnels we checked
Outbound offer CTAs 6 of the 152 affiliate funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 14 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

93% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Compare Differences Now” at 2.08:1 (14px, #94a3b8 on #e2e8f0). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 9px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

6 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

9 images are shipped at more than 2x the width shown.

“logo.webp” is 1024px wide, displayed at 30px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

252 of 280 interactive targets are under 44×44px on mobile.

smallest: “Toggle navigation menu” at 36×36px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

21 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

3 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Heading levels

3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Keyboard reachability

36 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 1.6 MB across 179 measurable resources, but 160 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table home: comparison table: Comparison Feature · PdfCompare (Local WebAssembly) · Traditional Cloud comparison copy Essential Best Practices for Professional Document Audits

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#f1f5f9
bg#ffffff
surface#f1f5f9
text#475569
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox30px
Jumps over the lazy dog24px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
14pxAa
18pxAa
20pxAa
24pxAa
30pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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