ecommerce · Sep 25, 2026
We found more conversion tactics here than on 36% of the 223 multi-step e-commerce funnels we have measured.
3 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 20% of them.
Walk 66 links on the entry page, 58 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
$54.95
12 review elements
free shipping
+ 9 more
+ 3 more
Bags + Camera Gear | Peak Design
Everyday bags, travel bags, camera accessories: as leaders in carry, we design gear that helps you transport…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionBags + Camera Gear | Peak Design
Everyday bags, travel bags, camera accessories: as leaders in carry, we design gear that helps you transport and manage your stuff. We're 100% crowdfund...
Bags + Camera Gear | Peak Design
VISIT A PD STORE
SUBSCRIBE TO NEWSLETTER
ABOUT
SUPPORT
SHOP
COOKIES?
Privacy Preference Center
Manage Consent Preferences+1 more, not shown
Camera Gear
Luggage
Bags
Mobile
Wallets
Sale
Support
SHOP PHONE CASES
BUILD YOUR MOBILE KIT
MOBILE+2 more, not shown
$149
$49.95
$69.95
$99.95
$169.95
$39.95
$59.95
$79.95+1 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion12 review elements
$54.95
free shipping
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 13 measured checks need work
Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
2 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 22.6 MB across 512 measurable resources. 768 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
37 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
26 images are shipped at more than 2x the width shown.
“EverydaySlimlink-Pixel-11ProXL-Leather-B” is 1440px wide, displayed at 332px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
244 of 356 interactive targets are under 44×44px on mobile.
smallest: “Skip to main content” at 40×11px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:5 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
