saas · Sep 25, 2026

process.st

We found more conversion tactics here than on 45% of the 1,301 multi-step SaaS funnels we have measured.

5 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

5 conversion tactics detected
4 pages captured
14 UX checks
6 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,705 multi-step funnels, more conversion tactics than 54% of them.

Walk 170 links on the entry page, 134 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

Proven on the page
5 conversion tactics detected, each backed by text on the page

Puts proof in the first viewport
TRUSTED BY MORE THAN 3000 COMPANIES
Offers a free trial or free tier
free trial
Shows customer logos or a trusted-by claim
powering

+ 2 more with evidence

See all 5
Not seen
6 of 11 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Pricing tiers
Named plan tiers with per-month / per-seat pricing.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…

+ 3 more

See what we looked for
Flagged
7 of 15 build checks flagged, each with a fix

Text contrast (WCAG AA)
77% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest sampled text is 12px, below the 13px floor this check uses.
Named controls
16 buttons/links have no accessible name (icon-only, no aria-label).

+ 4 more

See the fixes
Walked
4 pages walked, Homepage / Lander to Platform

Step 1
Homepage / Lander
Step 2
Pricing
Step 3
Product

+ 1 more step

Walk it frame by frame
In their words
The headline: Systemize execution. Prove compliance.

Promise
Process Street is the Compliance Operations Platform that turns your policies into automated, AI-enforced wor…

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

subscription

Sticky CTALogo wallUsage proofDemo / docs

Pricing

▲ strongest

5 tactics

Sticky CTAFree trialNo cardLogo wallUsage proof

Product

4 tactics

Sticky CTALogo wallUsage proofDemo / docs

Platform

▼ thinnest

4 tactics

Sticky CTAFree trialLogo wallUsage proof

In their own words

13 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Process Street | Compliance Operations Platform
Meta description: Process Street is the Compliance Operations Platform that turns your policies into automated, AI-enforced workflows. Prove every step, pass every audit, and scale without chaos.
Headline: Systemize execution. Prove compliance.
Section headings: Talk to a process expertTRUSTED BY 1M+ USERS TO STANDARDIZE AND PROVE THEIR PROCESSESThe compliance operations platformTransform your compliance operations todayEnforce control frameworks across every asset and regionControl your policiesAutomate your workflowsManage your risk
Buttons and links: Get startedRequest a demo

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of process.st — **Nav**0% down the page

Hero section of process.st — **Hero**0% down the page

Logos section of process.st — **Logos**11% down the page

Footer section of process.st — **Footer**93% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

proof3 of 4

Puts proof in the first viewport TRUSTED BY MORE THAN 3000 COMPANIES

Shows customer logos or a trusted-by claim powering

Puts a number on adoption 3000+ companies

offer1 of 2

Offers a free trial or free tier free trial

checkout1 of 2

Offers a demo or docs entry point documentation

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 11 applicable

FAQ / objection handling 1,541 of the 2,334 funnels we checked

Pricing tiers 848 of the 1,623 SaaS funnels we checked

Press / "as seen in" 608 of the 2,330 funnels we checked

Lead-capture form 415 of the 1,631 funnels we checked

Us-vs-them comparison 413 of the 2,334 funnels we checked

Scarcity / urgency copy 118 of the 2,330 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

7 of 15 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

77% of measurable text passes WCAG AA. 4+ runs fail.

worst: “30%” at 2.09:1 (48px, #ea9f15 on #fff8e5). needs 3:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 31.3 MB across 180 measurable resources. 444 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources

weight:render-blocking-resources

9 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

150 images are shipped at more than 2x the width shown.

“home-it-ops.png” is 2704px wide, displayed at 928px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

233 of 302 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 140×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

2 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Autocomplete hints

No autocomplete attributes across 4 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Clear2

Mobile viewport · Language declared

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#0079ca

accent#0079ca

bg#ffffff

surface#f7fafc

text#1e2b36

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox56px

Jumps over the lazy dog48px

A subheading in their voice39px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

14pxAa

16pxAa

18pxAa

20pxAa

22pxAa

26pxAa

30pxAa

36pxAa

39pxAa

48pxAa

56pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Cabin

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt